Head of Launch, Germany

Join our team as a Head of Launch for the German market and take charge of scaling categories on Whatnot in Germany. This is a high-ownership, high-impact role at the intersection of strategy, general management, and market development. You will define the strategic vision for your categories, lead and develop a cross-functional team, and spearhead the launch of new verticals in Germany — building the communities, supply, and demand that make them thrive.

Responsibilities

Take charge of scaling categories on Whatnot in Germany; Define the strategic vision for your categories; Lead and develop a cross-functional team; Spearhead the launch of new verticals in Germany; Map the German e-commerce landscape; Define a category strategy grounded in the unique dynamics of German consumer culture; Build a rolling action plan for addressing key challenges and opportunities; Develop a zero-to-one playbook for identifying and validating new category opportunities in Germany; Directly manage and develop a generalist team of launchers; Set a high bar for team performance; Invest in the growth and careers of your team members; Define your team's hiring needs as the German business scales; Build a culture of ownership, curiosity, and close seller relationships within your team; Lead the end-to-end launch of new verticals in Germany; Identify the right categories to prioritise; Build and refine repeatable launch playbooks; Work cross-functionally with product, marketing, operations, and engineering; Define clear success metrics for each new vertical; Identify category unlocks and work cross-functionally to bring to life initiatives; Work alongside executives to propose and run experiments; Act as the primary internal voice of the German market; Build deep relationships with top sellers and buyers in Germany; Represent Whatnot at German industry events, trade shows, and seller communities; Carry our culture by guiding your team

Requirements

10+ years of experience working in a fast-paced, client-facing role in high-output environments, such as Strategy Consulting, Venture Capital, Private Equity, or partnerships at a fast-paced tech company; Passion for our mission: You live and breathe the needs of our communities and work relentlessly to improve their experiences on Whatnot; Proven team leader: You have a track record of building and leading high-performing teams — setting vision, developing talent, managing performance, and scaling team structures; Zero-to-one builder: You have launched new products, categories, or markets from scratch; Deep German market expertise: You are fluent in German and English, and you have a genuine, nuanced understanding of German consumer culture, e-commerce dynamics, and the communities and platforms that shape purchasing behaviour in the DACH region; Player-coach: You operate at both altitude and ground level — you can shape strategy in a senior meeting and then roll up your sleeves to get into the weeds and unblock your team; Scrappy and resourceful: No job is too small; Deeply analytical: You are comfortable working with data to generate insight, define success metrics, and drive decisions — you use data to prioritise, not just to report

Nice to have

Experience with two-sided platforms and marketplace dynamics; Passion for creator communities and live e-commerce; Experience scaling a category or market across multiple European countries; Existing network within German collector, fashion, or enthusiast communities

Benefits

Generous Holiday and Time off Policy; Health Insurance options including Medical, Dental, Vision; Work From Home Support; Home office setup allowance; Monthly allowance for cell phone and internet; Care benefits; Monthly allowance for wellness; Annual allowance towards Childcare; Lifetime benefit for family planning, such as adoption or fertility expenses; Retirement; Pension plans internationally; Monthly allowance to dogfood the app; Parental Leave (16 weeks paid parental leave + one month gradual return to work); Equity