Head of Performance Marketing

The Head of Performance Marketing will lead the strategy, optimisation and execution of paid customer acquisition across multiple international markets, taking ownership of one of the organisation's most commercially important channels while developing internal expertise and driving measurable business growth.

Responsibilities

Lead the overall paid performance strategy across PPC, Paid Social, Display, Video and Affiliate channels; Own a multi-million-pound marketing budget of approximately £20 million, optimising spend against customer acquisition cost, lifetime value and commercial return; Take senior ownership of Google Ads, Microsoft Ads, Google Marketing Platform and SA360 while remaining hands-on within the platforms; Partner with senior leadership to influence forecasting, budgeting and long-term growth strategy across multiple international markets; Develop the internal performance marketing function while managing agency relationships and mentoring an established PPC team

Requirements

Full right to work in the UK (sponsorship not offered); Subject matter expert with technical PPC expertise; Experience managing significant budgets (min £12m) with demonstrable commercial results; Extensive hands-on experience managing large-scale Google Ads and Microsoft Ads accounts as a current practitioner; Advanced knowledge of Google Marketing Platform and Search Ads 360 (SA360); Experience managing significant annual paid media budgets, ideally within an eight-figure spend environment; A proven ability to balance strategic leadership with day-to-day campaign execution and optimisation; Strong commercial awareness, exceptional communication skills and experience presenting performance insights to senior stakeholders while driving AI and automation initiatives

Benefits

Remote-first working with genuine flexibility; Discretionary annual bonus of up to 10%; Lead one of the largest paid media budgets in the sector; Significant influence over strategy, technology and future channel diversification; Strong investment in data infrastructure, AI and marketing technology; Opportunity to build internal capability while working alongside leading agency partners; Join a growing international business with ambitious expansion plans; Clear visibility and exposure to executive leadership; Excellent long-term career progression within a rapidly growing organisation