Head of Product Growth

Your Mission: Put DeepL Translate in the hands of everyone, everywhere and use that reach to grow adoption across DeepL's broader product surface, turning usage into a reliable, high-quality source of PQLs for the business.

Responsibilities

Use case strategy: prioritize the highest-value use cases for media translation, and build the growth loops and product surface to drive adoption of them.; Distribution on the DeepL platform (main channel): drive media translation adoption directly within web, browser extension, and apps. Work closely with the API/MCP track.; PLG/PQL engine: define what qualifies as a strong PQL for media translation (usage signals, account characteristics, intent signals), build the instrumentation to detect it, and design a clean handoff into sales.; Growth plays for feature/product discovery: design and run growth loops that help users discover and adopt more features and products beyond their initial media translation use case, expanding usage depth and breadth.; Cross-functional coordination: Close collaboration with the Marketing team on funnel design, messaging, and PQL feedback loop; Coordination with Sales/Sales Ops on PQL definition and handoff; Iterate with Pricing & Packaging team on P&P strategy and optimization.; Metrics ownership: define and report on leading indicators (platform usage, feature adoption, cross-sell conversion, open-source adoption), and rigorously attribute product usage and these metrics to business outcomes (pipeline, revenue, retention) not just track activity, but prove and quantify its impact.

Requirements

A builder, first and foremost someone who can build with AI, prototype fast, test with real users, and scale what works. This is a hands-on role, not a strategy-only one.; Track record building or scaling a PLG motion that feeds a sales organization ideally with direct experience owning PQL definition and handoff.; Excellent communication and stakeholder management this role sits at the intersection of Product, Sales, Marketing, and Engineering, and needs to align each of them without owning their roadmaps.; Experience growing adoption within a core consumer/prosumer product (web, extension, or app), not just developer-facing surfaces.; Experience designing growth loops for feature/product discovery and expansion, not just top-of-funnel acquisition.; Experience with open-source community strategy has shipped or grown an OSS project, ideally in ML/AI.; Comfortable working in a hybrid PLG + SLG model and operating cross-functionally with teams whose roadmaps this role doesn't own.

Nice to have

Direct experience owning PQL definition and handoff; Open-source community strategy ideally in ML/AI

Benefits

Diverse and internationally distributed team; Open communication, regular feedback; Hybrid work, flexible hours; Virtual Shares; Regular in-person team events; Monthly full-day hacking sessions (Hack Fridays); 30 days of annual leave; Competitive benefits