Head of Product Marketing

As Head of Product Marketing, you'll own the product marketing function end-to-end as a senior individual contributor. You'll translate the AI Tax Operating System strategy into positioning, launch narratives, sales assets, and competitive plays — shipped on a release-by-release basis cadence. You'll sit at the intersection of Product, Sales, and Marketing — the connective tissue that turns complex regulatory and technical concepts into clear, compelling value for our buyers. A key part of this role is driving a narrative shift: moving Fonoa's GTM from compliance-first messaging to business transformation, so we speak directly to the CFO as our executive buyer. This is a hands-on IC role with no direct reports. It is a high-visibility, founder-level role, partnering closely with Product, Revenue, and Customer Success across EMEA and the Americas.

Responsibilities

Own product narrative & positioning; Own go-to-market & launches for 2026 AI product releases (Intelligence, Agents, Audit, MCP Tax Server); Own competitive positioning; Own the PMM half of sales enablement; Partner with Finance and Product on pricing & packaging narrative; Develop proof-points from customer outcomes; Voice of the market

Requirements

5–8 years of B2B product marketing experience, ideally at a high-growth SaaS, API-first, or fintech company at Series B to D stage; Dual-buyer experience marketing to both a technical buyer and a business buyer; Has lived through a major repositioning; Has shipped an AI product narrative and understands the difference between selling AI and selling the infrastructure it runs on; A strong, precise writer; Competitive by instinct; Ideally have been a founding or first PMM — this is non-negotiable

Nice to have

Scale-up experience strongly preferred; An eye for design and the ability to give sharp feedback on decks, one-pagers, and product collateral

Benefits

Equity; Benefits