Head of Product (New Product Launch)

We are looking for a highly systematic Head of Product to launch a new D2C subscription product in the consumer privacy and security space and build it into a category leader. You will work on a single product and be fully responsible for taking it from zero to one - market research, MVP definition, execution with the team, the acquisition funnel, and the end-to-end product experience - owning the product roadmap and working directly with the Managing Director. You will own the full product lifecycle, from roadmap through to delivery, working hand-in-hand with engineering, UI design, data, and marketing - with AI tooling as a core part of your workflow. The bar is high and so is the upside - performance here is directly and significantly rewarded, and strong operators take on bigger scope fast.

Responsibilities

Market Research & Competitive Intelligence; MVP Definition & Launch; Execution with the Team; Acquisition Funnel; UI/UX & User Journey Ownership; Research & Data-Driven Decisions; Monetisation & Retention Growth

Requirements

5+ years in product management for D2C subscription products (web-to-web, web-to-app), including 2+ years in a senior or lead PM role; Track record launching a consumer subscription product from zero to live, with measurable post-launch results; Deep understanding of consumer user journeys and of how to build a high-converting interface that feels native to the user; Reads code and understands system architecture and infrastructure well enough to dig into any technical detail, hold substantive discussions with engineers, and help choose the most stable solutions; Proven track record growing ARPU and retention with measurable revenue outcomes; Proficiency with product and financial analytics tools and data (e.g. Mixpanel, Tableau) to define funnels, track feature adoption, and surface actionable insights; Experience designing and interpreting A/B tests, feature flags, and rollout strategies; Active daily use of AI tools (Claude or equivalent) to accelerate concept, analysis, and prototype work; Ownership mentality - treats the product as their own: leads, proposes, and drives priorities; Results over effort - measures the team by shipped outcomes and moved metrics, and expects to be measured the same way; Bias for action - makes sound decisions quickly, pushes through blockers, and gets to the result; Structured and analytical - breaks ambiguous problems into clear hypotheses and testable solutions; conclusions are supported by data; Builder's ambition - comfortable creating where nothing exists yet and set on building a category leader; High standards - cares deeply about quality in UX, specs, and outcomes; pushes back constructively when something isn't right; Communicates with clarity - simplifies complex concepts for non-technical stakeholders and gives developers precise technical context

Nice to have

Digital advertising ecosystem (Meta Ads, Google Ads)

Benefits

Remote Work Environment; Unlimited PTO; Paid National Holidays; Company-provided MacBook; Flexible Independent Contractor Agreement