Head of Product - Subscriptions

You are an experienced Product Leader—strategic, analytical, and customer-focused with strong problem solving skills and a commercial mindset. You will own Membership Plans and the wider Subscriptions platform across multiple markets, shaping how we structure, price, and deliver value to our members as Tide scales. You will join the Member Engagement Marketing (MEM) product group, responsible for driving engagement, retention, and long-term member value. You will collaborate closely with Billing, Payments, Marketing, Data, Finance, Engineering, and Design to deliver a frictionless, transparent, and engaging subscription journey.

Responsibilities

Own the strategy, vision, and roadmap for our global Membership Plans, delivering a high-quality, scalable member experience; Define, evolve, and optimise subscription tiers, benefits, and pricing, using customer insight and data to drive impact; Lead end-to-end product delivery, from discovery through execution, across the full subscription lifecycle; Partner cross-functionally to deliver measurable business outcomes, aligned to company OKRs and growth priorities; Champion best-in-class user experience, ensuring clarity, transparency, and consistency across all membership touchpoints; Mentor and support Product Managers as the team scales; Leverage qualitative and quantitative insights to improve retention and long-term member value

Requirements

10+ years of product management experience, with proven ownership of subscription, membership, or product-led growth initiatives; Strong analytical and commercial capability, with experience defining KPIs/OKRs and driving revenue- and retention-focused outcomes; Excellent cross-functional leadership, with the ability to influence senior stakeholders across technical and commercial teams; A customer-first, outcome-driven mindset, focused on delivering meaningful, high-impact member experiences; Comfort operating in ambiguous, fast-scaling environments, translating complexity into clear priorities and execution plans; Clear, confident communicator, able to articulate product vision and trade-offs to diverse audiences; Experience building scalable, global products, with awareness of local market and regulatory considerations

Benefits

Competitive salary and share options; Generous annual leave on top of bank holidays; Paid maternity, paternity, and adoption leave; Extended unpaid and paid sabbatical leave options after milestone years; Salary sacrifice benefits such as Nursery and Cycle to Work discounts; Comprehensive private family health insurance; Comprehensive accidental and life insurance protection; Mental wellbeing support (therapy sessions, courses, meditations, workshops); Pension scheme on eligible earnings; Paid volunteering and development days annually; Annual learning and development budget; Work Outside the Office for up to 90 days annually; Contribution towards home office setup; Laptop ownership of old laptop; Daily breakfast spread with all-day coffee, tea, and juices