Implementation & Activation Director

The Implementation & Activation Director plays a pivotal role in delivering best-in-class implementation planning and buying across Social, Search, Programmatic, and E-Commerce channels. This role ensures client campaigns are executed and amplified effectively, efficiently, and with a future-facing approach, powered by data, technology, and automation. You will cultivate strong, trusted relationships with clients, providing strategic guidance and leading activation efforts to achieve client objectives. As a leader, you will also be responsible for motivating and empowering your direct reports, fostering a culture of continuous learning and growth.

Responsibilities

Cultivate strong, trusted relationships with clients at intermediate to senior levels; Maintain an in-depth understanding of client challenges, objectives, and initiatives, clearly articulating these to your team and media partners; Proactively recommend tactics and opportunities that resolve client challenges and objectives; Ensure strict adherence to activation commitments and client contractual obligations; Construct and present effective, future-facing Implementation plans grounded in strategic priorities and data-led optimization recommendations; Maintain an in-depth knowledge of the media landscape, confidently articulating core media principles and how each touchpoint fuels client growth; Collaborate closely with internal product teams, including GroupM proprietary offerings, to clearly articulate benefits and identify growth opportunities; Seek, communicate, and implement continuous improvements across all aspects of the role; Lead client media audits, media negotiations, and billings forecasting; Motivate and empower direct reports to achieve individual, team, and organizational goals; Conduct regular 1:1 check-ins, annual career conversations, and performance reviews with direct reports; Champion company values, fostering strong connections, solution-oriented perspectives, and collective team success

Requirements

Significant experience in performance channels within a media or marketing environment; Proven stakeholder management experience; Passion for the industry, with robust craft and leadership experience; Strong, up-to-date media landscape knowledge, able to confidently articulate macro consumer trends and their challenges/opportunities; Problem-solving mentality; Clear communicator with strong presentation skills; Highly collaborative, with the ability to unite diverse teams and perspectives; Results-driven, with the ability to identify and clearly articulate successes and their drivers; Feel empowered to bring authentic self to work and contribute to great teamwork

Benefits

Access to global WPP Media & WPP networks; Employee resource groups; In-office events; Opportunities to progress; Learning at the cutting edge of marketing and advertising