Implementation and Activation Director

Role Overview: The Implementation & Activation team is responsible for delivering best-in-class media planning and buying for our award-winning agency brands. The scope of the Implementation & Activation team covers all media channels and touchpoints, with a focus on delivering omnichannel media plans in each of our client patches and brands. Sitting centrally alongside our Implementation & Activation team is our Centre of Excellence, housing the Media Operations team and Craft Heads. Role Outline: The Implementation & Activation Director is a leadership role, overseeing operational excellence and responsible for all day-to-day output that delivers effective campaigns, ensuring best-in-class consistent implementation, optimisation, and reporting.

Responsibilities

A critical senior point of contact with the client, for Implementation Planning & Activation; Offer expert perspectives and POVs on recent market trends or developments, ensuring they're shared with key stakeholders regularly; Regularly meet with vendors and partners to drive your client's agenda, creating opportunities for your team members to get involved and engage; Focus on building our outstanding client service reputation; Robust understanding of the in-scope services of your clients and the process for completing work above and beyond; Provide innovative strategic insights by acting as an expert on the client's business, industry and competitors; Brings innovation and creativity to the table, leveraging market insights; When required, a strict adherence to activation commitments that have client contract association; Lead the construction and presentation of effective and future facing Implementation plans and negotiation strategies that are grounded in strategic priorities and data-led optimisation recommendations; Exceptional knowledge of the media landscape, able to confidently articulate and train others on media principles and the how each media touchpoint can fuel growth for clients; Identify and lead product innovation opportunities for your clients; Collaborate closely with internal WPP Media teams to ensure you can clearly articulate the benefits of their inclusion, with a focus on converting growth opportunities that can transform outcomes; Seek to find, communicate and implement improvements in all aspects of the role; Responsible for the overall delivery of client campaigns & KPIs, with flawless accuracy; Support the state and national craft leaders in identifying and implementing tools, technology, data, and automation solutions through the organisation, and then ensuring maximum adoption of best practice; Motivate and empower team to achieve individual, team and organisational goals; Conduct fortnightly 1:1s, annual Career Conversations and Performance Reviews with direct reports; Liaise with the People Team to resolve any team disputes to ensure a safe and productive team environment; Continuously champion company values to build strong and trusted connections, solution-oriented perspectives and demonstrate genuine care for collective team success; Foster knowledge sharing, and continuous learning around point of views, trends, and relevant skills to continue nurturing a high-performing team; Identify, collate and showcase examples of great work from within the team, both internally and externally; Build the agency’s reputation by contributing to entries for awards and competitions and by contributing to industry thought leadership; Actively contribute to new business development and pitching as needed

Requirements

You feel empowered to bring your authentic self to work, and contribute to great teamwork, knowing your individual ideas and thoughts will be welcome; Keen interest in our industry and excited to work with market leading partners & technologies; Inquisitive and demonstrates desire to understand and know more; Ability to prioritise tasks effectively, ensuring that the most important and urgent ones are identified and addressed first; Results driven with the ability to identify and clearly articulate what’s working and why; Problem solving mentality; Attention to detail; Clear communicator