Industry Marketing Lead, Retail & eCommerce

Retail moves fast, and retail executives don't buy engagement tools. They buy partners who can help them grow revenue, protect margin and keep customers coming back. As Industry Marketing Lead for Retail & Consumer Goods, you know the industry from the inside and understand what retail marketers are up against. As a senior strategic partner to Sales, Customer Success, Demand Generation, Product Management, Partnerships and company leadership, you'll own how Braze shows up in this market and multiply the impact of the teams around you. You'll set the strategy, write the industry narrative and positioning, lead retail product launches, create the plays the field can run, and develop the solutions that address the retail marketer's challenges. You'll work closely with sales, product, partnerships, customer success & other Braze marketing teams to build Braze's Retail business.

Responsibilities

Lead the development and execution of a comprehensive marketing strategy tailored to the Retail & Consumer Goods industry; Collaborate with revenue and product teams to align Braze's products and value proposition with industry-specific marketing objectives; Develop a go-to-market strategy targeting key Retail & Consumer Goods audiences; Define how Braze segments the retail market, which segments to prioritize and where we win; Contribute retail win/loss analysis along with other customer and market intelligence; Develop and evolve Braze's retail and consumer goods narrative, including narratives for key segments; Position Braze with CMOs, eCommerce and digital leaders, CRM and loyalty leads, and other C-suite leaders; Lead retail product and package launches, including positioning, messaging, retail insights and use cases; Partner with Competitive to bring retail-specific competitive context into positioning and co-build competitive takeaway plays; Be a voice for Braze with customers and at select Retail industry moments; Bring field and customer insight back to Product, Product Marketing and leadership; Collaborate on enablement and education deliverables on the Retail industry; Build a roadmap of scalable assets (segment points of view, go-to-market plays, pitch narratives, demo stories) for sellers; Support a small set of strategic pursuits and executive business reviews; Shape the retail message for key calendar moments, including industry events and the holiday season; Partner with Customer Success, Sales and Customer Marketing to find, develop and publish retail customer evidence; Co-build joint retail plays with Partner PMMs and Partnerships across technology and services partners

Requirements

10+ years in marketing, product marketing, or strategy roles, with significant time focused on retail and consumer goods, either at a retailer or serving them; Track record of building industry or go-to-market strategies that drove pipeline and revenue, including positioning, messaging, launch and sales enablement programs that measurably moved win rates; Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency and team productivity; Strong executive presence; BA/BS degree required; Retail native with consumer marketing experience at a retailer or brand, or consulting/strategy work serving retailers; Executive storyteller who can turn complicated technology, including AI, into plain language a CMO cares about; Able to explain AI concepts such as agentic, generative and predictive to customers

Nice to have

Experience with marketing technology, such as customer engagement platforms, customer data platforms, commerce platforms or data clouds; Experience speaking at industry events; MBA

Benefits

Competitive compensation that may include equity; Retirement and Employee Stock Purchase Plans; Flexible paid time off; Comprehensive benefit plans covering medical, dental, vision, life, and disability; Family services that include fertility benefits and equal paid parental leave; Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend; A curated in-office employee experience; Opportunities to give back, including an annual company-wide Volunteer Week and donation matching; Employee Resource Groups; Collaborative, transparent, and fun culture recognized as a Great Place to Work; Restricted stock units (RSUs) as part of the Total Rewards package