Influencer Marketing - Sr Associate Digital Marketing

CREATIVITY IS OUR SUPERPOWER It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Support the development, implementation, and execution of Creator Marketing strategies (paid and earned

influencers) across LATAM for Mattel portfolio. Partner with cross-functional teams, agency partners, and local

markets across Mexico, Brazil, Chile, Peru, and Colombia to deliver integrated creator campaigns that drive

brand awareness, consumer engagement, and business growth. Coordinate campaign execution, creator

management, budget tracking, reporting, and performance analysis while ensuring alignment with regional and

global business objectives

Responsibilities

Design and implement influencer marketing strategies (paid and organic) aligned with business goals in the region.; Manage and optimize the influencer and sample budget, ensuring efficient allocation of resources.; Analyze campaign performance (views, awareness, engagement, conversion) and provide reports with actionable insights.; Adapt global strategies to fit the regional LATAM context.; Select, coordinate, and manage agencies, vendors, and key influencers.; Monitor digital trends and consumer behavior to identify innovative opportunities.; Contribute to the annual digital marketing strategic planning for brands and corporate projects.

Requirements

Bachelor's Degree Marketing or Bachelor's Degree Related; 1-2 years 1- 2 years of experience in digital marketing, influencer marketing. Proven experience in budget management and campaign performance analysis. Experience with regional LATAM markets and multinational brands preferred.; Analytical prowess to drive optimization of live campaigns with agency partners; Highly self-motivated and proactive with an eye for detail; Ability to self-manage multiple projects simultaneously and proactively drive toward results; Collaborative style, with ability to challenge & Competent communicator Positive attitude.; Someone who creates and fosters a positive team culture; Adaptable/Flexible – able to handle change; Ability to Influence and drive best practices