Influencer Practice Lead

The UK Influencer Lead is a senior leadership role, accountable for executing, and evolving the influencer marketing strategy and operations across the UK market. This role holds direct responsibility for driving significant year-on-year revenue growth from existing clients, ensuring unparalleled operational excellence in campaign delivery, and leading a high-performing team of influencer specialists. This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact.

Responsibilities

Develop, own, and execute the overarching UK influencer marketing business strategy, aligning with global objectives and regional growth targets; Act as the primary voice and thought leader for WPP Media’s influencer capabilities in the UK, representing the agency at key industry forums, client leadership meetings, and within WPP Media committees; Drive substantial year-on-year revenue growth from clients in the UK by identifying, developing, and securing expanded influencer scopes and strategic partnerships; Cultivate and nurture high-level, strategic relationships with clients and key WPP Media UK stakeholders, acting as a trusted advisor and primary escalation point for all UK influencer-related matters; Collaborate strategically with New Business and Account Management teams to acquire and onboard high-value client accounts; Lead, mentor, and develop the Goat UK team, fostering a culture of excellence, innovation, and continuous learning; Exercise authority over talent management within the UK Influencer team, including hiring, performance management, career development, and reward decisions; Ensure the team is equipped with market-leading knowledge, tools, and processes to consistently deliver exceptional results and grow client spend; Ensure the highest quality standards and operational excellence in the planning, execution, optimisation, and reporting of all UK influencer campaigns; Collaborate closely with Global Campaign Delivery, Client Services, Strategy, Creative, and Project teams to ensure seamless integration and efficient delivery of influencer campaigns; Navigate complex operational challenges and internal complexities to ensure smooth operations and effective client delivery; Hold direct accountability for major revenue targets, profit margins, and budget management within the UK Influencer function, contributing to the overall P&L; Define and monitor key performance indicators (KPIs) for the UK influencer practice, providing regular strategic insights and reporting to the Goat Global President and UK WPP Media leadership

Requirements

Proven track record in a management stream leadership role within an agency setting, with direct responsibility for managing and developing a mid-sized to large team; Demonstrable experience scaling influencer businesses or significant client books of business within the UK market, driving substantial revenue growth; Extensive experience managing and developing high-performing teams; Broad management and leadership knowledge, demonstrating mastery-level knowledge and skills within influencer marketing; Experience with direct accountability for major revenue targets, cost centres, or budgets; Right to work in the UK

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days