Influencer Strategy Director - AntiSocial

AntiSocial is looking to hire an Influencer Strategy Director to define and lead influencer and creator strategies across a portfolio of client accounts. This role blends cultural intelligence, strategic thinking, and platform expertise to develop creator programs that build meaningful audience connections and drive measurable impact.

Responsibilities

Lead influencer and creator strategy across client accounts, ensuring programs align with broader brand, social, and business objectives; Develop strategic influencer frameworks, campaign approaches, and creator recommendations that drive cultural relevance and audience engagement; Identify, evaluate, and build relationships with creators across platforms including TikTok, Instagram, YouTube, and emerging channels; Provide strategic guidance on creator selection, partnerships, content direction, and campaign execution; Partner with Creative teams to develop influencer concepts, briefs, and creator-facing strategies; Oversee influencer campaign planning from strategy through execution, optimization, and post-campaign analysis; Manage and guide influencer budgets, timelines, contracts, approvals, and deliverables; Analyze campaign performance and translate data into actionable insights, recommendations, and future strategy; Stay ahead of creator trends, platform developments, and cultural conversations to inform client strategies; Act as a strategic partner to clients, presenting influencer recommendations, campaign approaches, and performance insights; Support new business efforts through influencer strategy, creator recommendations, and thought leadership; Mentor and support junior team members on influencer strategy best practices and campaign execution

Requirements

8+ years of experience in influencer marketing, creator strategy, social strategy, or a related role within an agency, brand, or creative environment; Proven experience developing and leading influencer campaigns from strategy through execution and reporting; Deep understanding of creator ecosystems, social platforms, online communities, and evolving digital culture; Strong strategic mindset with the ability to translate brand objectives into impactful influencer programs; Experience managing influencer partnerships, negotiations, contracts, budgets, and campaign deliverables; Confident communicator with experience presenting strategic recommendations to clients and internal stakeholders; Strong leadership skills with the ability to mentor teams and collaborate across disciplines; Data-driven approach with the ability to interpret performance metrics and turn insights into strategy; Passion for emerging creators, internet culture, and the future of social influence; Experience managing multi-market, global, or integrated campaigns; Familiarity with influencer marketing platforms, analytics tools, and industry best practices; Experience contributing to new business pitches and developing strategic points of view

Benefits

Flexible time off, including paid vacation and sick days; Consistent culture and team-building events; Employee recognition and incentive programs; Seasonal celebrations and gatherings throughout the year; Office lunches; Branded company swag; Access to industry events, learning opportunities, and non-profit outreaches; Dog-friendly offices; Unlimited coffee, drinks, and snacks; Flex work and travel options; Comprehensive extended health benefits