Integrated Marketing Manager - Australia

Plaud is building the real-world AI interface for professionals to amplify intelligence, elevate productivity and performance, loved by over 2,000,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud captures, structures, and compounds the intelligence generated in conversations — so humans can think better, decide faster, and execute with clarity.

Responsibilities

Own the Australia GTM strategy: Develop and execute a localized integrated marketing playbook that challenges rising competitors and builds Plaud's authority in the professional sector, benchmarked against best-in-class regional practices.; Lead 360-degree campaign execution: Run campaigns across PR, digital, social, and offline channels — from brief to post-campaign analysis — with full accountability for brand recall, engagement, and pipeline contribution in the Australia market.; Build the professional network and align spend to outcomes: Develop relationships with trade associations, media, and key industry stakeholders (boardroom to trade floor), while working with regional leadership to translate growth targets into channel/budget decisions and report spend efficiency against agreed KPIs.; Benchmark, analyze, and optimize: Continuously track Plaud's brand position against competitors, identify gaps using data and first-principles analysis, and adapt the approach to pursue best-in-class performance — drawing on a proven track record of owning a regional/country-level marketing function end-to-end with measurable brand or revenue outcomes.

Requirements

Brand-building in professional/B2B sectors (Australia): Proven ability to build brand authority by navigating trade associations, industry media, and corporate stakeholder relationships, with an established network within Australian professional/industry bodies.; End-to-end campaign execution: Hands-on experience planning and running multi-channel campaigns (PR, digital, social, offline) with full budget ownership and post-campaign performance reporting.; Australian market expertise with commercial edge: Deep understanding of the local media landscape, business culture, and professional-sector dynamics — able to localize global brand strategy and make independent, data-driven spend and channel decisions without heavy process structure.; Product and cross-cultural experience: Prior experience marketing a hardware or AI-powered consumer/professional product in Australia or APAC, navigating stakeholder alignment between local market and global HQ.

Nice to have

Ideally with a China-headquartered brand

Benefits

Bootstrapped, skyrocketing, profitable company with a $300M revenue run rate achieved in just three years.; Define the next-gen paradigm for human-AI interaction.; Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion.; Work with passionate teammates who value innovation, collaboration, and customer success.; Grow your career in a culture that champions continuous learning and fast career development.; Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere.