Intern, Content Analytics, Italy

WPP Media is looking for a curious and analytical intern to join the Content Analytics team, supporting the analysis of digital content performance and social media conversations for leading global brands. The intern will work alongside analysts and strategists to collect, analyze and interpret digital and social data, leveraging AI-driven platforms such as WPP Open to enhance data exploration, insight generation and reporting.

Responsibilities

Support the analysis of digital and social media performance, monitoring metrics such as engagement, reach, views, conversation volume and sentiment across platforms; Analyze content performance to identify top-performing formats, narratives and emerging trends; Assist in the analysis of online conversations, consumer sentiment and emerging topics across social media, forums, blogs and news platforms; Support the creation of reports, dashboards and presentations, integrating insights from traditional analytics tools and AI-enabled platforms; Conduct benchmark analyses of brand positioning, content strategies and digital performance compared to competitors; Work closely with data analysts, strategists and account teams to support data-driven storytelling and campaign evaluation

Requirements

Bachelor's or Master's degree in Marketing, Communication, Economics, Data Analytics, Statistics or related fields; Strong interest in digital marketing, social media and data analysis; Familiarity with major social platforms (Instagram, TikTok, YouTube, Facebook, X, etc.) and their metrics; Basic knowledge of data analysis tools (Excel, Google Sheets); Curiosity for digital trends, online communities and content performance; Strong analytical mindset and attention to detail; Ability to synthesize data into clear insights; Good communication and presentation skills; Fluent English

Nice to have

Experience with Power BI, Tableau or similar tools

Benefits

Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to employee resource groups; Training on social listening platforms, data analysis tools and reporting methodologies