Junior Activation Specialist

WPP Media team is looking for a highly motivated and detail-oriented Jr. Activation Specialist, Search to join our growing Media Management and & Delivery team. In this role, you will implement and optimize digital media campaigns that meet and exceed client expectations. Success is measured by meeting KPIs and deadlines agreed with client and client satisfaction with digital campaign implementation (as per client evaluation systems or solicited feedback).

Responsibilities

KPI forecasts and media plans development, using inputs from client account teams and accumulated data from previous activities; Providing inputs (e.g. creative specifications, planning KPIs, targeting capabilities) to account teams; Execution of Digital Biddable campaigns in line with established KPIs and implementation strategy, with a primary focus on Social, Video, Display campaigns, but not exclusively; Regular campaigns’ monitoring, Q&A, data accuracy verification, and client reports delivering; keeping client team updated on biddable activities status; Digital Biddable campaigns optimization based on ongoing and past campaigns’ performance analyses to meet or exceed client’s expectations; Work closely with other internal departments and advertising platforms representatives (such as Google, Meta, TikTok) to develop fully integrated paid media campaigns; Support client account team in client and agency meetings; Assistance in annual strategy preparation in collaboration with other teams

Requirements

Excellent verbal and written communication skills, attention to detail; Proficiency in English (minimum B2 level); Proficiency in MS Office suite (Excel + PowerPoint); Ability to understand and navigate the fundamentals of digital advertising - general understanding of the role of each channel (social, video, search, etc.), trends, tools, etc.; Ability to work in matrix structures (including client teams and internal units)

Nice to have

Certifications in platforms such as Google Ads, Meta Ads Manager can be advantageous; Prior experience in agency / in-house teams in similar positions is a plus, but not a deciding factor

Benefits

hybrid model: 3 days in the office, 2 from home; well-structured induction program; support via Employee Assistance Program (mental health advisory); cooperation with Telus Health One; supportive atmosphere, where people value each other’s work and happily share knowledge