KFC Yum! Center - Director of Premium Sales

As the Director of Premium Sales & Service at KFC Yum! Center you are responsible for driving revenue growth through the sale of premium seating and its assets – boxes, suites, exclusive memberships, lounges, etc. Your role involves developing and executing strategic initiatives to maximize revenue for seasonal and multi-year agreements, as well as single event rentals. You will target both corporate clients and individual customers, leveraging your proven track record in sales to cultivate new business relationships while maintaining existing client accounts. Your innovation is key to enhancing the guest experiences and elevating the value of premium seating and experiences at KFC Yum! Center. As a senior sales expert, you are committed to the financial well-being and growth of the Premium Sales & Service program and the guests who participate in it. Your contributions will drive revenue, provide learning and growth opportunities for your support staff and contribute to seamless collaboration with various departments of the KFC Yum! Center, Home Office and appropriate stakeholders/partners including collaboration with the University of Louisville.

Responsibilities

Driving revenue growth through the sale of premium seating and its assets (boxes, suites, exclusive memberships, lounges, etc.); Developing and executing strategic initiatives to maximize revenue for seasonal and multi-year agreements and single event rentals; Targeting both corporate clients and individual customers; Cultivating new business relationships while maintaining existing client accounts; Enhancing guest experiences and elevating the value of premium seating and experiences; Guiding annual strategic planning and budgeting processes; Creating and implementing marketing plans, sales trainings, event optimization plans and outbound sales efforts; Ensuring KPIs are measured and achieved and company initiatives are implemented; Ensuring contract procedures are followed and working with the venue's Finance Department to ensure invoices are sent and payment received; Managing creation of reports as required; Establishing opportunities for cross-selling between multiple verticals; Acting as an ambassador of KFC Yum! Center; Supervising staff including interviewing, hiring, training, planning, assigning, directing work, appraising performance, rewarding and disciplining employees, addressing complaints and resolving problems

Requirements

A minimum of ten (10) years in a sales and service industry; A minimum of five (5) years in team leadership; Exceptional sales skills including creating and presenting sales decks, upselling into long-term contracts, negotiation and overcoming objections; Proven ability to lead and inspire high-performing sales teams; Big-picture thinking across multiple projects/venues; Problem-solving and conflict resolution; Clear and consistent communication skills; Demonstrated ability to maintain a positive culture while driving accountability; Ability to drive short-term results while strategizing long-term growth; Strong business acumen and ability to analyze industry shifts and trends; Experience maintaining senior-level relationships with clients and colleagues; Experience using various sales tools including CRM, lead generation programs; Ability to forecast revenues, accurately assess risk and use data to inform strategy

Nice to have

Entertainment and/or high-value, high-touch point industry experience

Benefits

Medical, dental, vision, life and disability insurance; Paid vacation; 401k plan