Lead Designer

The Lead Designer, Pointe Grand is a mission-critical role and the main service provider of graphic design and visual identity content for the Pointe Grand Communities brand. This is a content-creator-first position: the Lead Designer builds and deploys the assets that bring current, new, and upcoming properties to market, from on-site signage and large-format advertising to print collateral and digital assets. They maintain and enforce the Pointe Grand brand guidelines and standards under the direction of the VP, Brand & Creative, keeping every property on-brand as the portfolio grows. Reporting to the VP, Brand & Creative and partnering closely with the Creative Production Director, the Lead Designer pairs static and brand-system work with the Director's video and motion output to amplify both, and builds templates and systems that let the wider team and vendors deploy on-brand assets at portfolio scale. The role is an individual contributor today with the potential to grow and lead a design team over time.

Responsibilities

Act as the primary designer and content creator for the Pointe Grand brand; Design property signage and collateral packages; Lead new design efforts from concept through final delivery; Prepare and package print-ready files with accurate sizes, bleeds, color, and exports for vendor handoff; Maintain and enforce the Pointe Grand brand guidelines and standards; Serve as the design subject matter expert for the Pointe Grand brand; Ensure visual consistency across digital, print, presentations, signage, and collateral; Build mid-level motion graphics for animated social content, digital ads, and simple promotional content; Use AI tools as a core part of the design pipeline; Partner with the Creative Production Director to amplify output; Build Canva templates so property, marketing, and operations teams can self-serve on-brand assets; Partner with Property Marketing and Property Operations teams to develop and deliver the assets each property needs; Collaborate with, review, and manage work from external agencies and vendors as needed

Requirements

5+ years of professional design experience, including brand and production work; Expert proficiency in Adobe Illustrator and Photoshop; comfortable in Canva for templates and collaborative production; Mid-level motion graphics ability (After Effects or equivalent); Highly comfortable using AI tools as part of the design pipeline; Strong understanding of brand management and visual design systems; Strong attention to detail and production accuracy for print and digital

Nice to have

Multifamily, real estate, or related industry experience preferred