Manager, Business Development - Consumer

This is a unique opportunity to shape a new business line from the ground up and work at the intersection of performance marketing and business development within the rapidly growing Consumer (eCommerce & Apps) space. In this client-facing role, you'll partner with eCommerce brands and non-gaming Apps to unlock growth by leveraging AppLovin's marketing platform. You'll build strong relationships with key stakeholders, help them optimize campaigns, and lead strategic initiatives that drive business outcomes. You'll also work closely with AppLovin leadership and product experts to evolve our Consumer advertising solution and drive adoption in the market.

Responsibilities

Own the growth and commercial outcomes of a portfolio of mid-to-large eCommerce clients, with clear accountability for retention, expansion, and revenue growth; Manage the full client lifecycle—from prospecting and qualification through onboarding, campaign scaling, business reviews, renewal, and expansion; Serve as the primary strategic contact for senior client stakeholders, including Heads of Growth, Heads of Marketing, and other decision-makers; Develop and execute account strategies that connect AppLovin's platform capabilities with each client's broader growth and profitability objectives; Identify, structure, negotiate, and close expansion opportunities and new business within the assigned market or portfolio; Lead complex performance discussions and escalations, mobilizing Product, Operations, Technical, Creative, Data Science, and leadership partners to deliver solutions; Synthesize recurring client feedback, market trends, and competitive insights, and provide actionable recommendations to improve product positioning, sales messaging, and account strategy; Maintain a disciplined pipeline and forecast, communicate risks and opportunities early, and align cross-functional support around the highest-impact opportunities; Raise the team's execution standard by sharing best practices and providing deal or account guidance to Senior Analysts and Analysts

Requirements

5–7 years of professional experience in business development, sales, account management, performance marketing, media buying, or digital strategy within eCommerce, AdTech, or a related industry; Bachelor's degree in a related field or equivalent practical experience; Proven track record of independently onboarding and scaling mid-to-large eCommerce clients and delivering measurable commercial or revenue growth; Strong understanding of DTC and eCommerce business models, performance marketing, attribution, eCommerce unit economics, creative strategy, and full-funnel optimization; Demonstrated consultative selling, negotiation, and stakeholder-management skills, with the ability to influence senior client decision-makers; Outstanding analytical ability and strategic grasp of the big picture, including the ability to turn large and complex data sets into commercial decisions; Ability to operate independently, manage ambiguity, prioritize competing demands, and drive cross-functional execution without relying on formal authority; Demonstrated leadership through complex deal ownership, cross-functional influence, and knowledge sharing; Fluent in English and Mandarin, with strong written, verbal, and presentation skills

Nice to have

Experience in the Consumer, eCommerce, DTC, or brand-operations space; Familiarity with Shopify, major digital advertising platforms, web analytics tools, and eCommerce attribution or measurement solutions; Familiarity with AppLovin or other user acquisition platforms; A basic understanding of programming, scripting, or technical integrations; Interest in structured decision-making models, such as game theory, chess, or poker