Manager, Creative Strategy

The Manager, Creative Strategy leads the strategic creative direction, development, and execution of high-impact marketing campaigns designed to drive customer acquisition and revenue growth. This role operates at the intersection of marketing strategy, creative development, and performance media, leading a team that translates business priorities and customer insights into compelling campaign narratives and high-performing creative across paid media and direct response channels.

Responsibilities

Serve as a lead partner to Marketing Strategy and Demand Generation & Lifecycle Marketing teams, translating business priorities, target segments, and customer insights into scalable campaign frameworks, messaging strategies, and creative approaches; Lead the creative and messaging strategy for integrated campaigns across the customer journey in paid media, CRM, eCommerce, direct mail, and email channels, partnering closely with creative agency resources; Establish campaign themes, messaging hierarchies, value propositions, and creative direction that drive consistency across channels while optimizing creative for channel-specific performance; Oversee the development and execution of creative assets across paid media and direct response channels, providing clear strategic direction to maximize customer engagement, response, conversion, and overall campaign effectiveness; Lead and mentor a team responsible for creative strategy, execution, and campaign asset development; Manage creative production budgets, including forecasting, spend management, and resource reallocation; Lead structured creative testing and experimentation, developing test-and-learn strategies; Partner with Analytics and Media teams to evaluate campaign and creative performance and continuously optimize creative effectiveness; Establish and manage end-to-end campaign development processes, from strategic briefing and concept development through production and launch; Serve as a key cross-functional marketing partner across Product Marketing, Brand, Media, CRM, eCommerce, and Analytics teams; Manage creative agency relationships and provide clear strategic direction, feedback, and performance expectations; May perform other duties as assigned

Requirements

Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field; 10+ years of experience in marketing, creative strategy, campaign development, or a related discipline, preferably within performance marketing, customer acquisition, or demand generation environments; Demonstrated experience developing integrated creative and messaging strategies across paid media, CRM, eCommerce, email, direct mail, and other direct response channels; Experience leading creative teams and/or managing creative agency partners through full-funnel campaign development and execution; Strong expertise in creative and messaging strategy, including value proposition development, messaging hierarchies, calls-to-action, offer strategy, and conversion-focused communications; Demonstrated ability to translate marketing strategies, business objectives, audience insights, and customer needs into clear and compelling creative strategies; Strong understanding of performance marketing and the role of creative in driving customer acquisition, engagement, conversion, and revenue growth; Proven ability to develop and execute creative test-and-learn plans and translate results into actionable campaign optimizations; Ability to interpret campaign data, customer insights, and performance analytics to inform creative and messaging decisions; Strong leadership and people management skills, with the ability to coach, develop, and provide strategic direction to team members; Strong agency and stakeholder management skills, with the ability to provide clear creative direction and constructive feedback; Demonstrated ability to manage multiple campaigns, priorities, budgets, and deadlines in a fast-paced environment; Strong cross-functional collaboration and influencing skills; Excellent written, verbal, and presentation skills

Nice to have

Master's degree in Marketing, Communications, Advertising, Business, or a related field; Previous people leadership experience in a creative strategy, performance marketing, demand generation, or integrated marketing environment; Experience in the telecommunications industry or another subscription-based, consumer-focused industry

Benefits

Competitive medical, dental, vision, and life insurance; Employee assistance program; 401K plan with company match; Host of voluntary benefits; Paid time off programs