Manager, Digital Strategy

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team

Mattel Digital Studios (MDS) is a cross-functional division that leverages digital innovation to amplify Mattel’s iconic brands, expanding into digital gaming, interactive experiences, and emerging technologies. The MDS Strategy team functions as the central hub for strategy and insights across MDS ensuring the organization operates as “One Team” remains proactive, data-driven, and aligned with corporate priorities. We are at the forefront of MDS’s next chapter of growth.

The Opportunity

Mattel is currently seeking a Manager to join the MDS Strategy team at our El Segundo, CA headquarters. This role will help to develop long-term strategic roadmaps, overseeing financial modeling, and ensuring operational efficiency across all MDS units. It is a unique opportunity to shape the digital future of Mattel, driving business growth through emerging technologies, digital transformation, and data-driven decision-making. The ideal candidate is an experienced strategist able to translate complex business challenges into actionable strategies and high-impact partnerships. Each member of this high-performing team plays a key role in shaping the future of digital at Mattel.

This position offers

- Significant opportunity for impact through shaping MDS’s strategic roadmap and supporting key strategic priorities across the organization.

- Access to MDS’s executive leadership team and partnership with senior executives to drive business impact.

- Exposure across the organization through cross-functional projects including marketing, finance, and studios teams

- Competitive compensation and benefits.

Preferred Qualifications

The pay range of 136,000 USD to 170,000 USD annual is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Responsibilities

Define and execute MDS’s long-term digital strategy, ensuring alignment with Mattel’s corporate priorities.; Serve as a key liaison to senior leadership, providing insights on digital strategy, growth opportunities, and investment priorities; Conduct competitive intelligence, market trend analysis, and scenario planning to inform MDS’s strategic roadmap.; Work closely with the Strategic Planning team to identify new growth areas, emerging business models, and expansion opportunities.; Create and refine a multi-year MDS strategy aligned with corporate priorities; Develop comprehensive business cases for investment, partnerships, and acquisitions across both brands and audiences.; Partner with Finance, Legal, and Product teams to structure scalable and financially viable business models.

Requirements

BA / BS degree from a top-tier university.; 7+ years of total professional experience (5+ with an MBA) with 2+ years of post-MBA or equivalent work experience in management consulting, investment banking, private equity, or in-house strategy.; Track record of impact.; Proven strategic thinking and problem-solving skills.; Ability to work successfully in cross-functional teams and manage complex stakeholder groups.; Superior communication skills.; Prior digital gaming industry experience

Nice to have

MBA or equivalent advanced degree; Consumer, Tech, and / or Entertainment industry experience