Manager, Media Activation, UK

Role Summary and Impact: As a Paid Search Account Manager, you will own the day-to-day execution of all elements of paid search activity, with a strong emphasis on AI-driven optimization and automation. You will leverage deep platform knowledge and manage client/supplier relationships to ensure you and your team deliver flawless operations, experimentation, media plans, performance optimization, and reporting & analysis.

Responsibilities

Own the day-to-day execution of all elements of paid search activity, with an emphasis on AI-driven optimization and automation; Manage one or several Account Executives, overseeing their workload, output and development; Act as key point of contact for the Global Operations Centre (GOC); Coach and develop Account Executives in the UK & GOC; Quality control work and advise on the correct course of action; Assist with recruitment and attend interviews; Make full use of available technology and tools; Ensure client and team deliverables such as performance commentary and weekly reporting are prepared and of high quality; Implement processes that maximize operational efficiencies, especially through automation; Take ownership of issues and proactively suggest resolutions and prevention; Implement and optimize paid search campaigns; Manage team accounts and drive tactical and strategic optimization with the Account Director; Foster working relationships with clients and suppliers; Ensure service level agreements and deadlines are met; Drive a 'fearless growth' mindset and continually experiment with new AI capabilities

Requirements

Some experience line managing people, their development, and workload; Deep Paid Search knowledge and experience, with current dated certifications (Google Ads and Microsoft Ads); Excellent knowledge of bid management and core Paid Search technology platforms (Google Analytics 4, GMP platform, SA360, Adobe, and familiarity with AI-driven optimization tools); Excellent data analysis skills and understanding of the strategic & tactical application of paid search and digital marketing, including the impact of AI on campaign performance; Strong Microsoft Office skills which include Excel & PowerPoint; Experience in Google Data Studio, Looker Studio, or similar reporting platforms; Operationally proficient with excellent project management skills and a demonstrable ability to manage multiple tasks at once; Proactive, with the confidence to question the status quo; Immaculate attention to detail; Right to work in the UK

Nice to have

Passion for digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g., Performance Max, Microsoft Audience Network, and emerging AI-driven campaign types); Self-starter who wants to succeed and push boundaries

Benefits

Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media and WPP networks; Employee resource groups and in-office events