Manager, NA Sales Effectiveness

As Manager, North America Sales Effectiveness, you will turn commercial data into clear decisions and strengthen two connected drivers of growth: broker performance and trade investment returns. Working across Sales, Finance, Analytics, Marketing, and broker partners, you will connect marketplace execution with investment performance and build the scorecards, guardrails, insights, and operating rhythms that turn data into action. You will create a connected view of business performance that improves partner accountability, investment decisions, and execution across North America Foodservice.

Responsibilities

As Manager, North America Sales Effectiveness, turn commercial data into clear decisions and strengthen two connected drivers of growth: broker performance and trade investment returns; Work across Sales, Finance, Analytics, Marketing, and broker partners to connect marketplace execution with investment performance and build scorecards, guardrails, insights, and operating rhythms that turn data into action; Create a connected view of business performance that improves partner accountability, investment decisions, and execution across North America Foodservice; Lead the business performance rhythm for broker execution and trade investment, including scorecards, KPIs, reviews, action tracking, and leadership updates; Connect broker activity, customer and distributor performance, contracts, funding, approvals, and spend to provide a complete view of business results; Translate performance data into recommendations that show leaders where to invest, adjust, or strengthen accountability; Partner with broker leaders, Analytics, Finance, and Sales Operations to measure performance against prior year, annual plan, commitments, and expected returns; Strengthen broker execution through clear expectations, practical tools, training, and disciplined follow-through across market visits, customer engagements, and priority initiatives; Keep broker selling resources, launch materials, new-item information, and training current across broker platforms; Lead, coach, and develop one direct report, setting clear priorities and building the capabilities needed to strengthen business performance; Own and improve the North America Foodservice performance framework, integrating broker expectations and trade investment guardrails into a practical governance model; Establish approval workflows, ROI standards, compliance expectations, escalation paths, and post-event reviews that support sound, efficient decisions; Partner with Finance to improve trade tools, approval criteria, P&L visibility, and ROI measurement and translate the findings into broker actions; Develop integrated business performance dashboards with Sales Planning and Performance, automating data and connecting measures where practical; Deliver decision-ready insights to leadership on investment effectiveness, execution performance, risks, and opportunities; Coordinate cross-functional resources to address performance gaps, resolve issues, and maintain clear ownership across broker and trade priorities

Requirements

Bachelor’s degree and 6+ years of relevant experience in CPG sales, sales operations, trade or partner management, commercial finance, or foodservice; Experience building or managing governance processes, KPI frameworks, scorecards, approval workflows, or compliance programs; Strong analytical skills, including advanced Excel and experience with business intelligence or dashboard tools; Ability to translate complex data into clear recommendations and executive-ready communications; Track record of driving outcomes across Sales, Finance, Marketing, Operations, Analytics, and external partners; Experience leading or developing others, including direct reports, project teams, or cross-functional partners; Strong documentation and meeting-facilitation skills, with the ability to balance competing priorities and drive follow-through; Hybrid in Camden, New Jersey, with three days per week in the office; Approximately 20% travel for broker reviews, market visits, partner meetings, and key field engagements

Benefits

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners); Employees are eligible for matching 401(k) plan and can enroll on the first day of employment with immediate vesting; Unlimited sick time along with paid time off and holiday pay; If in WHQ, free access to the fitness center; Access to on-site day care (operated by Bright Horizons) and company store; Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually; Variety of Employee Resource Groups (ERGs); Competitive health, dental, 401k and wellness benefits beginning on the first day of employment