Manager, Paid Search

We are seeking an experienced Paid Search Account Manager who will play an instrumental role in developing our offering by taking ownership of the ongoing client engagements, and management of Paid Search teams (Account Executive+) within the UK and offshore. The Account Manager will support the Account Director to develop and implement the strategic vision for our clients businesses to help them achieve their objectives.

Responsibilities

Leading the planning, creation, and on-going management of Paid Search campaigns; Carrying out health checks on the accounts to ensure they are set up and running as per Mindshare best practice; Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities; Creating and leading the execution of development and testing plans including media owner betas where possible; Preparing presentations and leading client calls and face to face meetings; Working with the AD to devise campaign strategy and translate this into campaign delivery; Playing an active role in team meetings and agency events; Writing case studies of great work delivered by the team; Volunteering to assist with new business pitches, and other cross-agency initiatives; Collaborating with other digital teams within the Mindshare Channels and Solutions department; Delegating and managing workloads across the junior members of the team; Contributing to and owning personal development plans; Arranging/attending training to progress you and the team’s knowledge and capability; Motivating junior team members to develop their knowledge of social best practices; Supporting the educating of planning teams on the benefits and purpose of Paid Search; Making full use of the technology available, implementing processes and practices that maximize operational efficiencies; The accurate management of budgets, adhering to the Mindshare finance process; Taking responsibility for junior team members accurately following all aspects of Mindshare process; Identifying opportunities for process improvement, and providing recommendations

Requirements

Exceptional hands-on Paid Search experience and comprehensive knowledge of best practice; Experience supporting, developing, and mentoring junior team members and offshore teams; Performance focused with a strong ability to turn insight into action; An expert in developing and implementing audience strategies to optimise Paid Search campaigns; Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks; Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients; Aware of how Paid Search can integrate with other digital and offline channels; Able to devise a testing approach/roadmap delivering statistically significant results and insights; Experience working with client leadership, developing day to day client relationships; Analytically minded with very good attention to detail, able to identify trends in large data sets

Benefits

competitive medical insurance; group retirement plans; vision insurance; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days