Manager, Paid Search & Social

As a Manager, Paid Search & Social, you will be responsible for the strategic planning, operational management, and execution of a client's paid search (SEM) and paid social marketing initiatives. You will manage and guide less expert team members while focusing increasingly on strategy development, performance optimization, and cross-channel integration for dedicated account(s).

Responsibilities

Strategic planning, operational management, and execution of a client's paid search (SEM) and paid social marketing initiatives; Manage and guide less expert team members; Focus increasingly on strategy development, performance optimization, and cross-channel integration for dedicated account(s).

Requirements

Develop forecasts and media plans across Paid Search and Paid Social platforms.; Understand the client’s product, competitive landscape, and overall marketing objectives to define integrated search and social campaign strategies and deliverable plans.; Manage end-to-end campaign execution, audience targeting, keyword management, bidding strategies, and creative testing across paid search (e.g., Google Ads, Microsoft Advertising) and paid social platforms (e.g., Meta, LinkedIn, TikTok, Pinterest).; Work closely with other internal departments to develop cohesive, fully integrated performance media campaigns.; Monitor, track, and evaluate cross-channel campaign performance analytics based on critical client metrics and attribution models.; Deliver monthly client reports detailing channel performance, actionable insights, and strategic recommendations.; Think creatively and develop tools, automation scripts, and tactical frameworks to improve workflow and campaign efficiencies.; Actively contribute to business reviews, corporate initiatives, automation projects, process changes, and rollouts as well as new business efforts.; Create, or assist in creating, POVs, standard methodologies, channel playbooks, and key process documentation.; Oversee and mentor junior team members, guiding their professional development and managing day-to-day tactical execution.

Benefits

Access to global WPP Media & WPP networks; Employee resource groups; In-office events; Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days