Marketing AI Architect

Hillpointe is hiring a founding Marketing AI Architect to build the next generation of AI-native tools powering our Marketing, Creative, and Centralized Operations teams. This person designs, builds, and deploys internal applications, automations, custom AI agents, and shared context systems that improve the customer journey from first lead through residency - and that make Hillpointe and Pointe Grand discoverable, cited, and recommended by AI models. This is a founding, high-trust role. We are looking for a builder who ships - someone who is deeply capable inside AI development tools such as Claude Code and OpenAI Codex, fully comfortable at the command line and in GitHub, and who can get working tools into teammates hands efficiently and repeatedly.

Responsibilities

Design, build, and ship internal tools, dashboards, and applications that eliminate manual work for Marketing, Creative, and Centralized Operations; Use AI development tools (Claude Code, OpenAI Codex) to prototype and build functional software at high velocity; Maintain, harden, and extend the existing portfolio of internal tools; Build reusable, well-documented components and templates so tools are durable and maintainable; Move the organization from single-player to multiplayer AI by building shared context layers - centralized, version-controlled libraries of brand truths, voice guidelines, product specs, and competitive intelligence; Develop and maintain reusable AI Skills and Model Context Protocol (MCP) integrations synced to GitHub; Reduce hallucinations and inconsistency by ensuring content generated across teams pulls from the same live, accurate context; Own Make the Invisible Visible (MTIV): ensure Hillpointe and Pointe Grand are cited and recommended inside LLM responses; Practice Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO): structure content and data so AI models can crawl, parse, understand, and cite it accurately; Track AI citations, bot/crawler traffic, and brand sentiment across the sources models trust most; Guard citation accuracy - build fact-check systems so AI models never surface incorrect pricing, availability, or brand facts; Audit for technical crawlability: flag JavaScript-heavy widgets that make content invisible to AI agents; Take an API-first approach to breaking down data silos; Build custom AI agents for specialized, recurring tasks; Build integrations that connect marketing, leasing, and operational systems so data flows automatically; Generate personalized creative at scale using AI and design-tool integrations; Get tools into teammates hands efficiently and repeatedly - own the path from working prototype to something the team actually uses; Use CLI and GitHub fluently to version, deploy, and maintain tools; Document and onboard teammates so tools are adopted, not shelved; Interpret the goals and needs of marketing team members and translate them into tools that fully realize those needs; Apply judgment before automating: does this match brand voice, add real value, and solve a genuine hair-on-fire problem - or is it noise?; Partner directly with Marketing, Creative, and Centralized Operations leadership to prioritize the highest-impact builds

Requirements

Marketing, creative, growth, or brand background; A portfolio of tools, agents, automations, or apps personally built and shipped (personal projects count); Deep, hands-on capability with AI development tools such as Claude Code and/or OpenAI Codex; Comfortable and fluent with the command line (CLI) and GitHub; Ability to deploy tools to a team and drive real adoption - not just build in isolation; Marketer taste: judgment to know what NOT to build, and when AI output is off-brand or low-quality; Relentless curiosity; Ability to own projects independently while collaborating across teams; Deep fluency with Claude Code and OpenAI Codex, command line (CLI), GitHub, and Model Context Protocol (MCP) & AI Skills

Nice to have

Experience building internal business tools or software used by a team; Formal software engineering background or CS coursework - valued, but not required if you can demonstrate what you build; Hands-on GEO / AEO / AI-visibility experience (citation tracking, structured content for LLMs); Experience with API integrations across SaaS platforms; Experience building custom AI agents or MCP integrations; Design or content-creation ability alongside building; Knowledge of property management, multifamily housing, CRM, or marketing technology