Marketing Analytics Consultant

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth . We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

Responsibilities

We’re seeking freelance Marketing Analytics Consultants to join our talent collective and support a range of clients across industries. This role is ideal for data-driven marketers who can translate complex data into actionable insights, helping teams make smarter decisions and drive measurable growth.; Projects may include building analytics frameworks, implementing tracking systems, developing attribution models, and creating reporting across multiple marketing channels. Contract engagements typically range from 10–40 hours per week.; Design and implement marketing analytics frameworks to measure performance across channels; Set up and manage tracking systems (e.g., GA4, AppsFlyer, Segment, Mixpanel); Build and maintain dashboards and reporting to monitor KPIs and campaign performance; Analyze data across paid, organic, lifecycle, and product channels to identify insights and opportunities; Develop and refine attribution models to better understand channel impact; Support Media Mix Modeling (MMM) and other advanced measurement approaches; Partner with marketing, product, and data teams to ensure data accuracy and alignment; Translate data into clear recommendations for stakeholders

Requirements

Strong foundation in marketing analytics and performance measurement; Experience with analytics and attribution tools (e.g., GA4, AppsFlyer, Mixpanel, Amplitude, Segment); Experience building dashboards using tools such as Looker, Tableau, or similar; Familiarity with attribution methodologies (multi-touch attribution, incrementality testing, MMM); Ability to synthesize large datasets into actionable insights; Strong communication skills with the ability to present findings clearly to stakeholders; Comfort working across multiple channels and marketing functions

Nice to have

Experience with SQL or data modeling; Familiarity with data warehouses (e.g., BigQuery, Snowflake); Experience in high-growth startup environments