Marketing Associate – Growth, Activation & AI Personalization

We’re hiring a Marketing Associate – Growth & Activation to help scale our acquisition, activation, and lifecycle engine. This is a hands-on, execution-focused role with direct revenue impact. You will work across performance marketing, product marketing, activation & onboarding, lifecycle marketing, AI-driven personalization. You won’t be siloed into one channel. You’ll help build the growth engine end-to-end.

Responsibilities

Improve signup → funded account conversion; Analyze funnel drop-offs and identify friction; Ship onboarding and messaging experiments; Build and launch campaigns across email, SMS, push, and in-app messaging; Write copy, create segments, QA flows, and move quickly; Increase engagement and retention; Support paid campaigns (Meta, Google, TikTok, etc.); Improve targeting, messaging, and conversion rates; Monitor CAC and funnel metrics; Work with Product and Data to implement AI-driven segmentation; Leverage behavioral data to improve targeting and timing; Help test predictive and automated messaging strategies; Run A/B tests across incentives, messaging, timing, and channels; Analyze cohort behavior and performance trends; Turn data into actionable insights

Requirements

1–4 years of experience in marketing, growth, analytics, consulting, or startup roles; Strong Excel/Google Sheets skills required; You understand basic funnel math and conversion metrics; You like executing, not just strategizing; You’re comfortable being inside tools and shipping campaigns yourself; Curious and hypothesis-driven; Comfortable making decisions with imperfect information; Energized by testing and learning quickly; You prefer ownership over bureaucracy; You move fast and figure things out; You want to see direct impact on company revenue

Nice to have

Strong academic background preferred; Familiarity with GA4, Looker, Amplitude, or similar tools is a plus

Benefits

Competitive compensation; equity; full benefits; Own meaningful growth initiatives early in your career; Work at the intersection of AI, fintech, and real-world impact; Operate alongside a high-caliber, execution-focused team; Build something that improves financial access for millions