Marketing Associate

We're looking for a Marketing Associate who knows how to turn the right message, delivered to the right audience, into meaningful engagement. In this role, you'll develop and execute targeted email campaigns that support AIPAC's events and engagement efforts across the Northeast Region, from audience segmentation and personalization to testing, deployment, and analyzing results. You'll work with CRM and email marketing platforms such as Salesforce Marketing Cloud, collaborate with colleagues and creative partners, and help shape content that connects with different audiences and gets people excited to participate. The ideal candidate is curious, creative, detail-oriented, comfortable with data and technology, and enjoys figuring out what works and making it better.

Responsibilities

Develop, execute, and manage email marketing campaigns from audience selection and content development through deployment, testing, and reporting; Use Salesforce Marketing Cloud and the Outreach.io sales enablement system to build and manage targeted audiences, create invitation lists, segment contacts, and distribute email communications; Design, implement, and evaluate A/B tests and other experiments to improve email engagement and business outcomes; Build email campaigns in accordance with email marketing best practices, including mobile responsiveness, accessibility, deliverability, and effective calls to action; Develop both print and electronic event marketing materials; Track, analyze, and report on email campaign performance, including open rates, click-through rates, conversions, and other relevant measures; Maintain organized records of campaign results, testing, audience segments, and marketing metrics; Use AI tools to support marketing and event-related content creation, including drafting email campaigns, developing audience segmentation strategies, and creating promotional messaging; Assist in drafting marketing language, remarks, interview questions, and other event-related communications, and participate in brainstorming creative content ideas; Work closely with internal stakeholders to establish clear expectations, deliverables, dependencies, risks, and timelines, and communicate progress toward campaign and event milestones; Attend staff events, as needed; Perform other duties as assigned

Requirements

1–3 years of relevant experience in email marketing, digital marketing, marketing communications, CRM marketing, or a related field; Hands-on experience using a CRM, email marketing, or marketing automation platform; Experience creating, testing, deploying, and analyzing mass email campaigns; Experience with email personalization, audience segmentation, dynamic content, and/or automated email journeys; Strong understanding of email marketing best practices, including email design, deliverability, mobile optimization, accessibility, and calls to action; Strong attention to detail and the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously; Strong written and verbal communication skills; Proficiency in Microsoft Office Suite and the ability and willingness to quickly learn and master technology platforms; Collaborative work style; Comfort working in the pro-Israel political environment required; Cover letter with a resume required; Use legal name on the employment application

Nice to have

Experience with Salesforce Marketing Cloud

Benefits

Competitive and comprehensive benefits package