Marketing Campaign Manager

Responsibilities

Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns; Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods; Oversea internal and external creative content creation based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies; Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity; Optimize the marketing campaign process and management tools to ensure high-quality and timely production/implementation of all campaign/event materials; Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions; Oversee the marketing campaigns team’s engagement, capability development and performance assessment

Requirements

Bachelor's degree or above, major is not limited; 5+ years of work experience, more than 2+ years of experience related to marketing campaign strategy and execution; Familiar with the process and methods of marketing campaign planning, execution and analysis; Familiar with digital marketing channels and strategies; Strong market insight, analytical ability and strategic thinking; Strong organization, coordination and communication skills; Ability to juggle multiple objectives, projects and tasks and deliver within deadlines; Fluent spoken English, excellent reading and writing skills

Nice to have

Educational background or work experience in biomedical/biotechnology industry is preferred; Experience in planning and implementing large-scale online/offline activities is preferred

Benefits

Medical, dental, and vision insurance; 401(k) retirement plan with a company match that vests fully on day one; Paid parental leave after three months of employment; Paid time off including vacation time, personal time, sick time, floating holidays, and company holidays; Flexible spending and health savings accounts; Life and AD&D insurance; Short- and long-term disability coverage; Legal assistance; Supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance; Commuter benefits; Well-being initiatives; Peer-to-peer recognition programs