Marketing Executive - Paid Social

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

We have an exciting opportunity for a Marketing Executive - Paid Social to join our Performance Marketing Team on a permanent basis.

This role will be a key player in the implementation and development of paid social at Taylor & Francis, maximizing growth and return on investment. Reporting to the Paid Social Manager, the successful candidate will be a keen collaborator, regularly liaising with planning teams within marketing, analytics teams, and the wider business.

Responsibilities

Ownership of specific paid social campaign plans and performance.; Lead paid social activity across all territories, ensuring performance is optimized to achieve high levels of growth with an ROI focus.; Work closely with the planning teams to recommend effective growth strategies and budgets.; Effectively collaborate with other teams and internal stakeholders; Lead paid social innovation within the team, keeping abreast of market trends and developments, and identifying new platforms, tech, and audiences to drive our social offering forward.; Utilizing a clear test-and-learn agenda. Clearly communicate social performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency.

Requirements

Demonstrable experience and expertise in managing paid social ad campaigns in platforms such as LinkedIn and Meta.; An awareness of key commercial issues such as profitability, growth, strategy evaluation and selection, and business development.; Possess a high degree of understanding of market conditions and commercial opportunities.; High degree of proficiency in their area.; Effectively manages all information related to projects and corresponding KPIs.; Able to effectively present information to a variety of stakeholders.; Maintains advanced knowledge of new marketing/industry trends.; Focused on self-development.

Benefits

An excellent work/life balance with a fantastic, flexible working culture; 25 days annual leave per year plus a day off for your birthday; 3 additional discretionary days off during the holiday season at the end of the year; 4 paid volunteering days each year; Company funded single cover private medical insurance; Employee assistance programme – offering 24/7 well-being support; Share Match – Plan that matches every share purchased with two free shares.; Pension scheme; Life assurance, plus optical and medical care