Marketing Executive – Webinar Hosting & AI-Driven Campaign Skills

Responsibilities

Plan, coordinate, and host live webinars, LinkedIn Lives, or virtual events for global B2B audiences; Assist in building and managing email campaigns, newsletters, and drip sequences; Collaborate with design, SEO, and paid teams to execute full-funnel marketing plans; Build and manage social media calendars (LinkedIn, Instagram, YouTube); Use AI tools (like ChatGPT, Jasper, Canva Magic, AdCreative.ai) to ideate and create marketing content; Manage and update the company website and blog (WordPress/Elementor knowledge is a bonus); Work on case studies, testimonials, and landing page content in collaboration with copywriters; Analyze performance of campaigns using tools like GA4, Hotjar, Meta Ads Manager; Stay on top of emerging trends in AI marketing, Web3, automation, and community marketing.

Requirements

2–5 years of digital marketing experience; Strong command over webinar platforms (Zoom, Google Meet, Zoho Webinar, etc.); Good communication & public speaking skills (confidence to represent the brand on camera); Experience with email marketing (Zoho, Mailchimp, Brevo, or similar); Working knowledge of LinkedIn Campaigns, Google Ads, Meta Ads, or YouTube Shorts; Familiar with AI-powered marketing tools (even basic use of ChatGPT, Canva AI, etc.); Strong organizational and multitasking abilities; High attention to detail and ability to work independently; Verbal Communication: Confident public speaking for webinars, LinkedIn Lives, and virtual events; Written Communication: Ability to write clear and compelling briefs, emails, social media captions, and campaign summaries; Active Listening: Understand feedback from team members, speakers, or audience and incorporate it effectively; Ability to work cross-functionally with designers, developers, SEO/PPC teams, and sales stakeholders; Open to feedback and capable of aligning with different team goals and KPIs; Strong storytelling skills to shape engaging webinar narratives, social posts, and case studies; Ability to think outside the box when ideating content using AI tools or marketing assets; Excellent multitasking and time management to juggle webinars, content deadlines, and campaign calendars; Carefully reviews content, email sequences, landing pages, and webinar flows to ensure high quality and consistency; Ensures alignment with brand voice and compliance across platforms; Willingness to experiment with emerging tools and trends like AI in marketing, Web3, or automation; Quick learner who embraces new platforms, techniques, and feedback; Ability to interpret campaign performance, engagement data, and heatmaps meaningfully to recommend improvements; Comfortable discussing insights from GA4, Hotjar, or social media metrics with leadership; Understands broader marketing goals and aligns campaign execution accordingly; Plans webinars and social campaigns with end-user psychology and business outcomes in mind; Comfortable moderating live sessions, engaging with speakers/audiences, and managing Q&As; Can keep calm and engaging during technical issues or unexpected turns during live events; Takes proactive steps to improve performance, suggest new content ideas, or test AI tools; Doesn’t wait for instructions — initiates discussions, owns timelines, and meets deadlines.

Nice to have

Agency or product/SaaS company background preferred; WordPress/Elementor knowledge is a bonus; Familiarity with project tracking tools like Trello, Asana, or Notion is a plus

Benefits

5 Days of Work per Week; Competitive Compensation; Flexible Working Hours; Training Sessions & Monthly Events; Performance Appreciation Rewards; Collaborative Work Culture; Work with an Award-Winning Agency with 20+ Years of Experience; Exposure to Global Clients Across Diverse Industries; Work with Cutting-Edge AI Tools & Automation Platforms; Great Place to Work Certified Company