Marketing Manager (Food and Beverage)

About Fredley Group of Companies

We are a food and restaurant service established in 2014 by one of the youngest entrepreneurs in the Philippines, Avin Ong. We are a Philippine-based master franchise of more than 205 restaurants and cafes nationwide. These brands include Macao Imperial Tea, New York Fries and Dips, Nabe Unlimited Japanese Hotpot and Kenangan Coffee.

For more details, please check our website at www.fredleygroup.com and follow us on our LinkedIn page at https://www.linkedin.com/company/fredley-group-of-companies/ .

Job Summary

A Marketing Manager is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across F&B products or outlets. This role combines brand management, campaign planning, digital marketing, and market analysis, with a strong focus on consumer trends and competitive positioning in the F&B industry.

Key Performance Indicators (KPIs)

- Sales uplift and event ROI
- Loyalty member growth and engagement rates
- Repeat visit frequency and customer retention
- Redemption and referral rates
- Customer satisfaction / NPS

Responsibilities

Develop and implement marketing strategies aligned with business goals and brand positioning; Plan and execute product launches, promotions, and seasonal campaigns; Manage brand identity across all channels (digital, print, in-store, packaging, events); Oversee digital marketing efforts including social media, content, email, and paid advertising; Conduct market research to analyze consumer behavior, trends, and competitor activity; Collaborate with sales, operations, and product development teams; Manage marketing budgets and track ROI of campaigns; Coordinate with agencies, designers, influencers, and media partners; Ensure compliance with food labeling, advertising, and regulatory standards; Monitor performance metrics and prepare marketing reports for management

Requirements

Bachelor’s Degree (or equivalent) in Marketing, Business Administration, Communications, Media, or any related field.; 5-8+ years professional experience in food and beverage marketing but not required.; The ideal candidate will be well-versed in all aspects of traditional and digital marketing tactics in the food and beverage industry.; Develop skills in project management, budget management, vendor negotiation, marketing, and communication.; Possess excellent interpersonal and written communication skills to effectively interact with clients, vendors, and team members.; Strong project management skills, including the ability to multi-task and translate creative ideas into action with a clear ROI.; Gain experience in all aspects of event planning, from concept development to execution, including logistics, budgeting, and vendor management.; Understand how to market events and attract attendees through various channels.; Exceptional written and oral communication skills, including the ability to write a marketing plan that communicates high-level strategy and actionable tactics.; Team player, willing to do anything to get the job done.; Must be able to work in a (very) fast-paced environment, multi-task and prioritize, and collaborate closely with multiple business units.; Customer relationship management; Promotional strategy and execution; Budgeting and ROI analysis; Data-driven decision-making; Vendor and partner collaboration; Creativity and innovation