Marketing Manager - India

As the Marketing Manager for India, you will be the commercial catalyst for the region. Sitting within the APAC Demand Generation team and reporting to the Senior Director of Demand Generation (APAC), you will be responsible for developing and implementing end-to-end marketing strategies that generate high-quality leads and drive revenue for the Indian business. This role is a premier opportunity for a seasoned B2B marketing professional who wants to elevate their career by combining regional autonomy with global scale, driving the demand generation engine that will shape the future of India's vibrant enterprise and Global Capability Centre (GCC) landscape through our AI-powered development platform.

Responsibilities

Strategic Planning & Alignment: Build and own the comprehensive regional marketing plan; Collaborate deeply with the APAC Demand Gen leader and the India Regional Vice President to align marketing initiatives with core business goals and sales priorities; Multi-Channel Campaign Execution: Design and implement persona- and industry-specific campaigns; Orchestrate a diverse mix of tactics including physical and digital events, executive roundtables, Account-Based Marketing (ABM), email nurtures, and community marketing; Localization & Global Synergy: Work in tandem with global program teams to execute the local flavor of global campaigns; Localize messaging, digital properties (website, landing pages), and assets to optimize SEO/AEO for the Indian market; Partner & Ecosystem Marketing: Collaborate closely with regional Partner Managers to increase local brand awareness, drive joint partner pipeline, and support partner enablement through tailored campaign toolkits; Budget & ROI Management: Take full ownership of the regional field and partner marketing budget; Rigorously track program spending, assess campaign effectiveness, and continuously optimize for maximum Return on Investment (ROI); Data-Driven Reporting: Provide regular, detailed reporting on pipeline health and marketing analytics (lead funnel, account engagement) to regional leadership, driving corrective actions to ensure demand generation targets are met; Customer Advocacy: Partner with the Corporate Communications team and local agencies to craft compelling local customer success stories that resonate in the Indian market

Requirements

Business-level fluency in English is mandatory; 8+ years of experience in Field Marketing, Demand Generation, or a related B2B marketing role, specifically within the IT/Software (SaaS/PaaS) industry in India; Demonstrated experience building and executing multi-channel marketing programs to drive pipeline, with hands-on expertise in ABM, event management, and digital content adaptation; Exceptional collaboration and stakeholder management skills; Ability to confidently present to cross-functional leaders, absorb feedback gracefully, and align local sales teams with global marketing directives; Highly analytical mindset with prior experience managing end-to-end budgets and reporting on complex marketing KPIs to senior leadership; A self-starter with a growth mindset, adept at working independently on multiple projects in a fast-paced environment

Nice to have

Proficiency in Hindi or other regional languages is advantageous; Proven experience marketing to Global Capability Centres (GCCs) or running GCC-focused marketing programs is a massive advantage

Benefits

Competitive base salary and performance-driven bonus structure; Comprehensive healthcare coverage for you and your dependents; Statutory retirement benefits including Employee Provident Fund (EPF) and Gratuity contributions; Flexible working hours and hybrid work environment; Generous paid time off (PTO) including observance of major Indian public holidays; Dedicated budget and resources for continuous career development, certifications, and ongoing learning; Opportunity to collaborate with world-class talent and accessible mentors; Access to Professional Development Fund and Internal Mobility Program; Inclusive workplace culture that champions innovation and autonomy