Marketing Manager

We’re searching a Marketing Manager to execute Verifone’s marketing strategy in France and play a pivotal role in accelerating our growth in one of Europe’s most dynamic payments markets. As the Marketing Manager, you’ll be the engine behind France’s marketing performance: building the systems, dashboards, and processes that power smarter decisions, stronger campaigns, and measurable commercial impact. You’ll lead both day-to-day execution and long-term strategy, ensuring our brand, messaging, and demand generation efforts land with precision. You’ll own the full marketing funnel - from awareness and acquisition to retention and installed-base growth and you’ll bring hands-on expertise in marketing automation, lead nurturing, and multi-channel campaign orchestration.

Responsibilities

Design, manage and implement marketing programs and strategies for Verifone France and Paybox; Manage and update the Verifone Regional websites (Including Paybox): website maintenance, supervising the creation and development of websites, including creating specification documents to improve the website and other online projects; Manage the advertising campaigns and the relationship with the agency, including creating lists of keywords that define campaigns, creating and testing ads/banners specific for targeted verticals, set-up and monitor end to end lead tracking (sources/channels); Obsess about results: analyze site traffic and website flows, conversion optimization campaign results, analyze and report program performance; report metrics appropriately and flag issues for internal stakeholders, provide recommendations for improvement; Propose new marketing strategies and implement new ideas that can improve overall funnel performance, from brand awareness to client retention; Design and manage email nurture flows and/or drip programs for both prospects and existing customers to support sales growth and retention, and implement the tracking of these flows; Work closely with multiple teams for developing an effective strategy and new programs

Requirements

Native French speaker with advanced English proficiency; Degree in marketing, business, or a related field with strong foundations in modern digital marketing; 5+ years of experience leading integrated, multi-channel marketing campaigns across digital, content, email, and events; Hands-on mastery of key platforms including marketing automation tools (Pardot, Marketo, etc.), CRMs such as Salesforce or Pipedrive, Google Analytics, social platforms (Facebook, Instagram), and email marketing systems; Advanced analytical capability to manage complex lead lifecycles, optimize funnel performance, and extract insights from data; Strong project management skills to coordinate cross-functional initiatives and deliver high-impact marketing programs; Up-to-date knowledge of industry trends, emerging technologies, and modern marketing best practices; SEM-focused copywriting skills to craft compelling, conversion-driven search content; Working knowledge of HTML for landing page and email optimization; Expert-level Excel skills including large dataset handling and macro-based automation; Proactive in suggesting new concepts/ideas, self-motivated, fast learner; Customer-oriented and problem-solving attitude; Results-oriented, great attention to detail, openness to testing and analyzing large volumes of data; Communication: ability to cooperate and work fairly with others, at all levels, within and outside the company; Ability to manage multiple projects and work under tight deadlines when necessary