Marketing Manager

As the Marketing Manager (Contract), you will play a key role within a fast-paced, end-to-end corporate marketing department. Reporting to the Senior Director of Marketing, you’ll lead the planning and execution of integrated, omni-channel campaigns designed to drive enrollment growth and engagement across our network of online schools. In this role, you’ll champion the success of our local schools, collaborating closely with cross-functional teams including Enrollment, Creative, Web, Analytics, Corporate Communications, Email, Product, Social Media, and Market Research—as well as external partners and school leaders. Your contributions will ensure that prospective and current families clearly understand the value of our schools, directly advancing K12’s mission, enrollment, and retention goals. This is a contract position with potential for renewal or conversion into full-time based on performance. SUMMARY: The Marketing Manager (Contract) will oversee the strategy, development, execution, and measurement of marketing initiatives that support K12’s core business—the management of more than 70 online public and private schools. This includes setting clear campaign objectives, developing timelines and strategies, and partnering with internal and external teams to deliver compelling content across owned and organic channels (including web, SEO, social, and email). The Marketing Manager will also apply data-driven insights, AI-enabled tools, and performance testing to enhance campaign effectiveness, operational efficiency, and audience engagement.

Responsibilities

Lead the development and implementation of integrated marketing strategies that drive enrollment growth, engagement, and retention; Develop and manage comprehensive marketing plans for assigned schools; Oversee the creation and optimization of high-performing content and messaging across owned channels; Deliver regular performance readouts using data and dashboards; Leverage data, technology, and AI tools to personalize campaigns and scale impact; Collaborate cross-functionally with creative, product, digital, and school leadership teams; Lead SEO and organic growth strategies; Support new school launches and major initiatives; Mentor and support specialists or coordinators; Serve as a strategic partner and trusted advisor to school leaders and stakeholders

Requirements

5-7 years of experience in marketing, specifically in marketing OR equivalent combination of education and experience; Ability to manage and juggle priorities on a daily basis and work independently; Highly organized, detail-oriented, meets deadlines consistently; Strong written and verbal communication skills; High standards for quality and accountability in deliverables; Strong strategic thinking, analytical thinking, problem-solving skills; Excellent presentation skills with ability to leverage technology effectively; Excellent interpersonal and collaborative skills with ability to build strong working relationships; Ability to work both independently and within a team-oriented environment; Strong project management and organizational skills with attention to detail; Excellent written and oral communication skills; Experience setting and delivering against measurable marketing metrics; Ability to prioritize effectively and manage competing priorities to deliver and drive results; High level of quality and accountability for work product; Ability to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events); Ability to clear required background check

Nice to have

Product marketing experience; Experience or interest in the K–12 education or edtech sector; Previous collaboration with cross-functional remote teams; Strong strategic thinking, analytical thinking, problem-solving skills

Benefits

Health benefits; retirement contributions; paid time off