Marketing Manager - US & Canada

We're growing Millie Moon in the US and looking for a Marketing Manager to lead some of the brand's biggest growth levers: Target and around 30 more US retailers, licensing, training pants, brand fame moments and expecting mums. You'll own the plan, the budget and the results, and you'll wake up every day asking one question: how do we grow Millie Moon in the US? You're consumer-obsessed, commercially sharp and at your best when you're turning real parent insight into sell-through. This is a seat with real ownership. You'll be the marketing lead Target knows and trusts, take what works there and scale it across a growing network of US retailers, and win parents before their baby even arrives. You'll set the audience strategy, own the budget and connect every dollar to brand and business outcomes, working side by side with Sales, Commercial, Product, Design, Content and Digital. You'll lead and grow a team of your own, build the playbooks the US business runs on, and shape how a fast-growing brand wins with American parents.

Responsibilities

Own Millie Moon marketing at Target: annual plan, range reviews, business reviews and in-store activation; Partner with Sales and Digital on Roundel retail media and trade activity, and recap results back to Target; Grow distribution, visibility and sell-through across around 30 more US retailers with scalable playbooks; Grow our licensed range and training pants: always-on content, retail activation and fan moments that drive trial and repeat; Win expecting mums before baby arrives, through baby registries, prenatal and parenting apps, hospitals and baby shows; Plan and deliver brand fame moments that get US parents talking about Millie Moon; Write insight-led briefs for creative, content, media and PR partners, then hold the work to account; Own the budget: make the investment calls, link activity to sell-through and keep testing to get better; Lead and coach your team, remove blockers and build the processes that help the US business scale

Requirements

5+ years in brand marketing, including 2+ years as a Marketing Manager in FMCG, baby, personal care or consumer goods; A track record of growing brands with major retailers: retail media, in-store activation and measurable commercial results after launch; Strong consumer insight skills: you commission research, segment audiences and sharpen positioning, not just read the data; Commercial fluency: you own budgets, make investment recommendations and partner confidently with Sales, Finance and retailers; Experience leading and coaching people: you set clear expectations and build high-performing teams