Marketing project senior leader

Believe is a global artist development company. We empower local artists, labels and publishers to grow their audiences at each stage of their careers with expertise, respect, fairness and transparency.

Operating in 50+ countries, with more than 2,000 employees, Believe offers a full range of services including audience development, publishing, marketing and distribution, with a tailor-made approach to fit any artist, label or publisher.

Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetize their music thanks to strategic partnerships with leading global digital service providers.

With a leading portfolio of brands that includes Nuclear Blast, naïve, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres, and were recognized with more than 70 leading industry awards.

Believe is a simplified joint-stock company under French law.

The Marketing Project Manager Senior Leader is a high-impact strategic role designed to deliver elite marketing services with a focus on artist development. This leader will serve as a dual-focused strategist: driving sophisticated artistic development plans with a strong marketing skill while building powerful relationships with the artists and managers.

The primary mandate is to navigate complex release cycles and budget achievement, ensuring the music reaches its maximum audience potential through a balance of creative innovation and commercial viability.

Soft Skills

- Strategic Vision: Ability to maintain a macro-perspective on artist growth while managing micro-operational details.
- High-Stakes Relationship Management: Ability and seniority to build powerful relationships with artists and managers to become the person-of-trust for them.
- Cross-Functional Synergy: Exceptional ability to harmonize efforts across diverse departments including Video, EMP, and VAD.

Responsibilities

Strategic Project Management This role demands a "big picture" strategist capable of translating artistic vision into market-leading results through disciplined project management. Design and execution - along with the digital marketing team - bespoke marketing and artistic strategies for the Artist Services roster, focusing on artist development and actionable results in terms of audience, streams and views.; Marketing Strategies & Digital Ecossystem Responsible for the 360 go to market of all the releases for the Artist Services roster, assuring the effective strategies on Tik Tok, Instagram, YouTube and Spotify are taking place to build and develop the artists.; Artist Relationship & Release Schedule Execution Act as the primary strategic partner for artists and managers, maintaining high-stakes relationships through transparent communication and shared objectives. Guarantee the operational delivery of the release schedule, coordinating it with managers and artists.; Analytical Insight Utilize deep-dive data analysis, monitoring audience growth, sales performance history, and campaign results to pivot strategies in real-time and maximize ROI. Analyze and report the results for marketing, content and media campaigns and translate it in high-level reports for Head of Artist Services.; Financial Mandate & Analysis Report Marketing budget Define the marketing budget for each artist and project on the roaster, keeping traction of the investments with accuracy and organization; Leadership and Team Management As a Senior Leader you are responsible for cultivating a high-performance culture within the Digital Marketing (DM) team.

Requirements

Deep knowledge of the music industry and artist development strategies; Marketing skills with a powerful combination between creativity, organization and analytics; Mastery of data tools for DSP performance, social media growth, and sales trends.; Sophisticated understanding of TikTok, Instagram, Spotify, and YouTube algorithms and promotional tools.