Marketing Specialist - Environment (Sales, Lead Generation, events exp.)

This role provides dedicated marketing support to the Australian Environmental business, working closely with business development, operations and technical teams while aligning with SGS brand and corporate marketing requirements. Deliver the day-to-day marketing program for SGS Australia's Environmental business. The role supports the translation of business priorities into practical campaigns, content, digital activity, events and sales enablement that build market visibility, generate and nurture opportunities, and improve customer engagement. As the dedicated marketing point of contact for Environment, the role manages priorities, provides clear visibility of the marketing work pipeline and coordinates with Corporate Marketing and other resources where specialist support is required.

Responsibilities

Coordinate with business leaders, Sales and Customer Service teams, business and operations and technical specialists to execute the Environmental marketing plan; Maintain a prioritised marketing activity pipeline, agreed deliverables and clear status reporting for business stakeholders; Support growth priorities, new services, market changes and technical capabilities with targeted marketing activity; Coordinate with Corporate Marketing to ensure campaigns and materials align with SGS standards; Propose, execute and evaluate targeted campaigns across priority Environmental markets and services; Support lead generation and customer acquisition activities with business development teams; Draft campaign briefs, target audiences, value propositions, calls to action and follow-up activities; Monitor campaign performance and provide practical recommendations; Coordinate marketing content including LinkedIn/social posts, EDMs, web content, news articles, case studies, brochures, flyers, capability material and client communications; Maintain the Environmental website and internal marketing content; Ensure SGS brand consistency and quality across all Environmental marketing collateral; Work with technical specialists to convert complex Environmental services into customer-focused messages; Coordinate marketing support for conferences, sponsorships, webinars, client events and industry activities; Help build an annual calendar of priority industry events and marketing activities; Coordinate suppliers and internal stakeholders for event and campaign delivery; Provide marketing support for strategic tenders, proposals, presentations, capability statements and key account initiatives; Develop and maintain a library of reusable customer-facing collateral; Support customer experience initiatives, surveys and client communications; Maintain visibility of requests, priorities, due dates and delivery status; Track marketing measures such as campaign engagement, leads, digital performance and event outcomes; Identify opportunities to standardise templates, reuse content and improve marketing workflows

Requirements

Minimum 4 years of experience in a marketing, digital marketing, communications or business-facing marketing role; Demonstrated experience delivering campaigns, digital content, marketing collateral and events; Experience working directly with business stakeholders and managing competing priorities and deadlines; Excellent written and verbal communication skills in English (B2+ or C1); Strong written communication and content development skills, with the ability to translate technical information into clear customer messages; Practical digital marketing capability, including social media, EDM and web content management; Strong stakeholder management, organization and project management skills; Ability to work autonomously, prioritize a varied workload and deliver to agreed deadlines; Amenable to being onsite for 2 to 6 months

Nice to have

Bachelor's degree in Marketing, Communications, Business or a related discipline; B2B marketing experience; Experience in technical, scientific, environmental, industrial or professional services; Experience supporting lead generation, customer acquisition, proposals or sales enablement