Marketing Specialist

As a contract-based Marketing Specialist, you will support a fast-paced, collaborative marketing team within a dynamic, end-to-end corporate marketing department. Reporting to the Manager of School Marketing, you will help execute omni-channel campaigns that drive new student enrollment and increase engagement across Stride’s portfolio of online schools. In this role, you will support our schools by collaborating with cross-functional teams—including creative, demand generation, web, analytics, email, product, organic social, enrollment, and external agencies—to deliver marketing programs with accuracy and consistency.

Responsibilities

Support the execution of marketing campaigns that drive enrollment, awareness, and engagement; Coordinate with internal teams and external partners to support timely delivery of campaign assets across channels; Assist with the development of messaging and marketing content aligned to school value propositions and audience needs; Support collaboration with earned media agencies to execute local and regional awareness campaigns; Partner with creative, product, and school teams to ensure campaign materials accurately reflect product features and benefits; Apply market research insights as directed to support campaign positioning and execution; Support A/B testing initiatives and assist with documenting results and learnings; Track and compile marketing performance metrics (e.g., website traffic, leads, conversions) to support reporting and analysis; Maintain organized documentation for campaign plans, timelines, deliverables, and results; Assist with new product launches by supporting cross-functional coordination and asset development; Ensure timely, accurate communication with stakeholders under guidance from senior team member; Build foundational knowledge of digital marketing channels, tools, and best practices; Stay informed on trends in K-12 education and digital marketing to support ongoing learning

Requirements

1-2 years of professional or internship experience in marketing, communications, or a related field OR equivalent combination of education and experience; Strong organizational skills with attention to detail; Ability to follow processes and manage assigned tasks with guidance; Strong written and verbal communication skills; Willingness to learn new tools, platforms, and marketing concepts; High standards for accuracy, quality, and accountability; Ability to manage priorities and meet deadlines in a fast-paced environment; Strong interpersonal and collaboration skills; Ability to work both independently and within a team-oriented environment; Excellent presentation skills with ability to leverage technology effectively; Ability to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events); Ability to clear required background check

Nice to have

Experience or interest in the K-12 education or edtech sector; Previous collaboration with cross-functional remote teams; Strong strategic thinking, analytical thinking, problem-solving skills