Marketing Specialist

At Xplor, we believe that helping people make the most of each day is the most rewarding way to spend ours.

We give small and medium-sized businesses cloud-based, intuitive technology solutions that enable them to manage all the hassles of running and growing a business, so business owners can get back to doing what they love. With Xplor Pay, we help businesses get paid quickly and securely – without hidden fees. We built the tech ourselves, and our platform delivers secure, transparent, fast, and accurate payments.

We are unified by our purpose of helping people to succeed. So, when you become part of our team, you also become part of the personal connection that strengthens the relationship people have with Xplor products.

About Xplor Field Services

Xplor Field Services helps contractors and service businesses grow through industry-leading software solutions, including FieldEdge and Service Autopilot. Our products support trade and field service professionals by helping them streamline operations, improve customer experiences, and grow their businesses.

Position Overview

The Marketing Associate is a hands-on marketing generalist who will support the Marketing Director and the broader Marketing team in executing demand generation programs across the Xplor Field Services portfolio. This individual will coordinate campaigns across paid, email, web, social, content, partner, event, and customer channels, ensuring that programs are delivered accurately, on time, and with clear performance tracking.

The Marketing Associate will work closely with Product and Product Marketing to translate product innovation into clear, relevant communications for current and prospective customers. The ideal candidate is organized, curious, data-minded, comfortable managing multiple initiatives, and eager to build broad experience in SaaS marketing.

Key Responsibilities

Campaign Management & Demand Generation

Product Innovation & Go-to-Market Support

- Partner closely with Product and Product Marketing to understand roadmap priorities, product launches, enhancements, and customer value.
- Help develop and execute go-to-market plans that keep current and prospective customers informed of the latest product innovations.
- Coordinate launch communications across email, web, social, sales enablement, webinars, release content, and customer channels.
- Translate product information into clear campaign briefs and audience-appropriate messaging in partnership with subject-matter experts.
- Gather feedback from campaign performance, Sales, Customer Success, and customers to improve future product communications.

Content, Social & Customer Engagement

- Support the development and distribution of campaign content, including emails, landing pages, social posts, blogs, customer stories, webinars, and sales materials.
- Manage organic social publishing and campaign amplification across relevant platforms.
- Help source and coordinate user-generated content, customer testimonials, reviews, references, and case studies.
- Repurpose content across channels and formats to increase reach, engagement, and campaign efficiency.
- Ensure content and campaign assets are current, accurate, on brand, and appropriate for the intended audience.

Marketing Operations & Reporting

- Build and quality-check campaign assets and workflows within the marketing technology stack.
- Coordinate audience segmentation, list management, lead routing requirements, and campaign tracking with Marketing Operations and Revenue Operations partners.
- Maintain dashboards and recurring reports that show campaign engagement, funnel progression, pipeline contribution, and channel performance.
- Use AI and modern marketing tools to improve campaign development, content adaptation, research, analysis, and team productivity.
- Follow data quality, consent, brand, and campaign governance standards.

Cross-Functional Collaboration

- Work closely with the Marketing Director and Marketing team to balance priorities and deliver against the annual marketing plan.
- Collaborate with Sales and Business Development to support pipeline-building programs and provide timely campaign materials.
- Partner with Product, Customer Success, and Support to coordinate customer communications and launch readiness.
- Coordinate with agencies, consultants, contractors, and corporate marketing resources as needed.
- Communicate campaign status, risks, decisions, and results clearly to stakeholders.

The average base salary pay range for this position is $70,000 to $80,000

May be considered for a discretionary bonus.

This is a 100% remote position available to candidates located in the U.S., excluding Hawaii and Alaska.

Responsibilities

Support the planning, build, launch, and optimization of integrated demand generation campaigns across all channels.; Manage campaign calendars, briefs, timelines, dependencies, approvals, and deliverables from kickoff through performance review.; Coordinate campaign execution across email, paid media, organic social, web, content, webinars, events, partners, and customer marketing.; Ensure campaigns are aligned to target audiences, funnel stages, product priorities, and revenue goals.; Monitor campaign pacing and results, identify issues, and recommend practical optimizations.; Maintain consistent campaign documentation, naming conventions, tracking links, and reporting inputs.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.; 2+ years of experience in B2B marketing, SaaS marketing, demand generation, campaign management, or a related discipline.; Experience coordinating multi-channel marketing campaigns and managing multiple concurrent deadlines.; Strong project management, organization, attention to detail, and follow-through.; Working knowledge of email marketing, digital advertising, social media, web content, and campaign analytics.; Comfort using CRM, marketing automation, project management, analytics, and collaboration tools.; Ability to understand product concepts and communicate customer value in clear, concise language.; Strong written and verbal communication skills with a collaborative, service-oriented approach.; Curiosity and practical experience using AI tools to improve marketing quality, speed, and insight.

Nice to have

Experience in vertical SaaS, field service management, trades software, home services technology, or an adjacent market.; Experience supporting software product launches or customer product communications.; Familiarity with marketing attribution, lead lifecycle management, SEO, paid media, webinars, events, or customer advocacy programs.; Experience marketing to small and mid-sized business owners and operators.; Basic design, video, webinar, or content management experience.

Benefits

Increase qualified pipeline generation across FieldEdge and Service Autopilot.; Improve marketing contribution to revenue growth.; Strengthen customer advocacy, reviews, references, and user-generated content.; Improve digital marketing efficiency and return on ad spend.; Deliver a measurable annual marketing plan tied directly to business growth objectives.; Build a scalable marketing organization capable of supporting long-term growth.; Find a better way; Do the right thing; Say it straight; Win together; Own the outcome; Paid Parental Leave benefit programs; #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community; Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program; Access to free mental health support; Flexible working arrangements