Marketing Specialist, Social Media

The Social Media Marketing Specialist represents the voice and persona of our 7-Eleven and Slurpee brands on social media. Responsible for managing the day-to-day execution of our social media content and community management, you will enhance brand visibility, engage target audiences, and drive reach. Reporting into the Social Media Marketing Manager, as a member of the Marketing, Communications and Digital team at 7-Eleven Canada, this role brings the opportunity to flex your creative brain power in a rapidly changing environment to add real, tangible business value to a fast-growing organization.

Responsibilities

Support the Social Media Marketing Manager in the development and implementation of social media channel strategies that align with 7-Eleven’s strategic business objectives to drive traffic and increase conversions instore and across online channels, including organic social, paid social, content creator and influencer strategy; Manage the day-to-day execution of all social media campaigns, including coordinating with agency partners on paid content delivery and scheduling; Develop and maintain monthly social media content calendars aligned with marketing campaigns, promotions and cultural moments; Collaborate with in-house creative and agency partners to develop low-fi and agile content for all social media platforms (including but not limited to Meta, TikTok, X, Snapchat, LinkedIn); Capture and edit low-fi social-first photo and video content when required to support real-time and agile content across platforms; Support the execution of creator and influencer campaigns, including coordination, briefing, content approvals and performance tracking; Monitor performance across social media channels, analyze campaign metrics and prepare regular reports with recommendations for optimization (including A/B testing and influencer strategy insights); Manage day-to-day community management across all social platforms, including engaging with followers, responding to comments and direct messages, and monitoring brand sentiment; Stay informed on emerging social media trends, creator content styles and platform updates to identify opportunities for the brand to participate in relevant conversations; Foster a collaborative and positive team environment focused on creativity, innovation and continuous improvement.

Requirements

Bachelor’s degree in marketing, communications, business or related field; Minimum of 2+ years’ experience in social media marketing, preferably in retail, convenience or QSR industry; Proven experience in developing and executing successful social media campaigns that have driven engagement and follower growth; Proficiency with monitoring and reporting on social media performance metrics; Cooperative and collaborative attitude with the ability to build internal and external relationships; Ability to solve problems both independently and as part of a team.

Nice to have

Experience in influencer management and community management