Media Activation Associate

As a Media Activation Associate, you will support the day-to-day activation of digital media campaigns, building foundational knowledge across platforms and tools. You will assist with campaign implementation, monitoring, and reporting, while developing an understanding of audience targeting, optimization techniques, and performance metrics, with the opportunity to progress toward managing campaigns independently.

Responsibilities

Oversight of the implementation, management, and daily optimisation of campaign activity; Competently create media plans designed to achieve specified KPIs; Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process; Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs; Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity; Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results; Working with partners and attending regular platform training to develop programmatic skillset; Appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs; Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes; Maintain standards and process throughout the end-to-end campaign lifecycle

Requirements

Bachelor's degree in a related field (Media & Advertising, Mass Communication, Digital Marketing, Computer Science preferred); Basic understanding of digital marketing concepts; Excellent attention to detail and organizational skills; Client facing attitude and great communication skills; Curious about the whole programmatic media ecosystem and excited about programmatic media as the future of media planning and buying; Passionate and commitment to master WPP Media’s best-in-class AI tools and platforms to create innovative solutions for client’s growth

Nice to have

Strong Microsoft Excel and Powerpoint skills; Comfortable with data analysis

Benefits

Competitive medical; group retirement plans; vision; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; access to global WPP Media & WPP networks; employee resource groups; frequent in-office events