Media Associate - Mandarin

The Media team is at the heart of Web Summit, making sure that the world’s most influential media attend, speak at and cover our events across the world. You'd support Web Summit’s media and communications team in building relationships with Chinese journalists and media organisations, particularly across Mainland China, Hong Kong, Taiwan and other Chinese-speaking markets. The ideal candidate is a bilingual PR/media professional who understands both Chinese and Western media, can build relationships with journalists, identify stories that will resonate with Chinese audiences, and turn Web Summit's speakers, partners, startups and technology stories into coverage.

Responsibilities

Identify compelling stories, build relationships with journalists, coordinate media opportunities and help position Web Summit within the Chinese media ecosystem; combine excellent communication skills with strong news judgement, cultural awareness and ability to work at pace in a global events environment; develop relationships with China’s leading media, influencers, creators, and relevant communities, and ensure they attend our events; manage content for WeChat, Xiaohongshu, Weibo, Douyin, Bilibili and other relevant channels; take ownership of a number of content stages and tracks, becoming an expert on the media outlets and individuals who report on those tracks; use AI and data tools to ensure maximum efficiency while maintaining immaculate records on Salesforce; drive and ambition to convince world-renowned media professionals to speak at our events, or chair talks with other high-profile speakers; develop and execute coverage planning strategies with top-tier media outlets and individuals before our events.

Requirements

Native Mandarin Speaker; fluent, comfortable and confident in communicating in both Mandarin and English; strong understanding of the Chinese media landscape and the Chinese technology/business ecosystem; familiar with platforms such as WeChat, Weibo, Douyin, Xiaohongshu, Zhihu and other Chinese social media platforms; comfortable creating compelling Chinese-language posts, short-form video concepts, social campaigns and editorial content; creative, confident and articulate; clear communicator with excellent presentation and interpersonal skills; adaptable and resourceful individual who can work to tight deadlines under pressure; strategic thinker with a proven track record of planning, executing and evaluating activity on a long-term basis; excellent team player with ability to work on own initiative; confident using AI tools and data to help manage and focus work; previous experience dealing with media as a journalist or in relevant PR or marketing functions; strong attention to detail; proven track record of achieving targets.

Benefits

Subsidised healthcare, dental, employee assistance programme (EAP) and more; Pension contribution up to 6% (Irish-based only); dedicated in-house L&D department with access to workshops, online learning and resources; Company laptop, generous annual leave and flexible working arrangements; Tramway Team community and morale-boosting events; Annual company get-togethers, charity days, and monthly wellbeing talks; Wellness subsidy issued to all employees of €1000 per year.