Media Planner

The media planner plays a critical role in guiding the advertising efforts of our clients by assisting in the development of well-informed media strategies that deliver on the client’s objectives to achieve marketing goals. In this role you will be responsible for developing and maintaining media plans and corresponding budgets. You will track campaign performance on an on-going basis and assist the specialist teams in analyzing the campaign data and metrics and providing recommendations for optimizing the campaign’s effectiveness.

Responsibilities

Developing and maintaining media plans and corresponding budgets; Tracking campaign performance on an on-going basis; Assisting specialist teams in analyzing campaign data and metrics and providing recommendations for optimizing campaign effectiveness; Assist in the development and execution of media plans; Use various media tools to conduct market research, audience analysis, and media consumption studies; Collaborate with specialist teams (Digital & Offline trading teams, Paid Search and Social teams) to plan and execute campaigns; Monitor and analyse campaign performance metrics to evaluate effectiveness and make data-driven recommendations for optimization; Assist in the preparation of detailed reports and presentations showcasing campaign results, insights, and recommendations for clients; Keep abreast of industry trends through trade journals, industry workshops/seminars and track current events; Oversee all media accounting and administrative duties required including following up on partner invoice reconciliation, verifying monthly media expenditure reports (BCRs) and responding to client billing inquiries

Requirements

University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience; Minimum of 1-2 years as a Planning and/or Buying Assistant; Demonstrated understanding of media basics and concepts; Working knowledge of Syndicated tools (Lens, Telmar, Mediaocean/DDS, etc.); Proficient with Microsoft Office Suite; Ability to communicate concisely and clearly both orally and in writing in both French and English; Digitally savvy: uses digital and social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.; Demonstrates accuracy and attention to detail; Self-starter who demonstrates initiative; Ability to manage multiple projects; Works well in a team setting; Thrives in fast paced environment

Benefits

Access to global WPP Media & WPP networks; Employee resource groups; In-office events showcasing team wins, thought leadership, holidays, and milestone events; Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days