Media Planner - WPP Media

The Media Planner builds real campaign strategies from idea to result, creating integrated media plans based on campaign objectives and KPIs. The role includes target group and market analysis, channel strategy development, budget planning, reporting, and collaboration with internal specialists and external partners.

Responsibilities

Develop integrated media plans based on campaign objectives and KPIs; Target group and market analysis, formulating insights; Develop channel strategies: digital, social, programmatic, print, OOH; Budget planning, optimization, post-analysis; Reports and presentations for clients – turning numbers into stories; Continuous collaboration with internal specialists and external partners; Monitor campaign performance and propose improvements

Requirements

1–3 years of experience in media planning or campaign management; Relevant experience in media planning or campaign management; Knowledge of media tools and measurement solutions; Structured, strategic thinking; Strong communication and presentation skills in Hungarian and English; Proactivity

Nice to have

Experience in international projects; Programmatic or performance background; Knowledge of media research tools (e.g., Nielsen, Kantar)

Benefits

Large-scale, diverse campaigns; Professional development in international environment – mentoring, knowledge sharing, learning opportunities; Collaborative, supportive team culture; Competitive benefits package; Hybrid work