National Account Manager - Distributor Partner Manager

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

The National Account Manager - Distributor Partners is responsible for developing annual business plans and partnering with Distribution Partners to bring Red Bull priorities to life. The role drives key initiatives, tracks performance against KPIs and ensures strong execution across the market.

Key responsibilities include communicating strategic priorities, driving Red Bull initiatives, implementing merchandising standards, tracking sales and POS performance, and coaching Distribution Partners to deliver execution excellence.

RED BULL`S STRATEGY, MERCHANDISING STANDARDS, AND KEY ACCOUNT PROGRAMS

- Partner with Distribution Partners to deliver Red Bull strategies, priorities and key initiatives.
- Drive consistent execution of Red Bull merchandising standards across relevant channels.
- Implement systems to track and benchmark Distributor Partner's against key initiatives and goals.
- Develop Sales Books and training materials to ensure Sales Reps understand and execute merchandising standards, including product flow, SKU priorities, displays and pricing.
- Lead regular communication around Key Account programs, ensuring upcoming, ongoing and short-notice initiatives are executed effectively.

DEVELOP & EXECUTE BUSINESS PLAN

- Develop annual business plans with Distribution Partners across distribution, volume, execution, investment and key KPIs.
- Implement monthly scorecards to track performance against agreed targets, including distribution and sales forecasts by channel.
- Partner with Distribution Partner senior management to maintain alignment on business priorities, performance and opportunities.
- Manage POS planning and allocation, providing regular updates on availability, timing and new POS materials.
- Develop the right organisational structure with Distribution Partners, securing commitment to the resources needed to deliver the business plan.

BUSINESS INTELLIGENCE

- Maintain strong knowledge of relevant Red Bull systems and tools.
- Build an understanding of Key Account systems and their connection to Distribution Partner operations.
- Use Out-of-Stock analysis to identify opportunities and improve merchandising execution.
- Ensure Distribution Partners provide accurate and timely data across Red Bull systems.

Responsibilities

Build a strong understanding of Distribution Partner structures, systems and ways of working.; Develop strong relationships across all levels of the Distribution Partner organisation, from owners to managers.; Maintain clear accountability across Distribution Partners, ensuring ownership of key tasks, programs and initiatives.

Requirements

5+ years’ experience in FMCG sales, distributor management, account management, or route-to-market leadership roles.; 3+ years’ key account management experience leading, managing and motivating Distribution Partners.; Strategic thinker with strong commercial and business acumen.; Strong communicator, negotiator and influencer with excellent presentation and training skills.; Highly numerate and analytical, with the ability to turn insights into action.