Optimisation Assistant

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision - We are building the planet’s most admired and compelling brand ecosystem

Our purpose - We are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

The Role

As an Optimisation Assistant, you will assist in implementing a relevant and data driven Search & Visual Merchandising strategy, adopting best in class strategies and developing forward thinking features. We are looking to personalise the experience across every touch point and you will be at the heart of delivering that for each brand, to make the consumer’s experience feel as personable as possible. You will be a vital part in moving our digital offering forward and we need you to help be a primary driver of innovation, customer first and evidence-based working to help drive towards the group digital KPI’s.

Responsibilities

Own the development, implementation, and overseeing of data-driven, customer-centric visual merchandising strategies.; Managing onsite search, ensuring optimal configuration across fascias and enhancing the search experience.; Enhancing personalisation on site and app via search and merch tools.; Contribute new ideas into our Digital roadmap.; Promote a culture of experimentation, ensuring we are constantly iterating and evolving strategies with proven uplifts.; Analyse and Interpret A/B test results, compiling detailed views of outcomes, learnings and next steps.; Utilise and update playbooks of best practises to be used within the business to ensure consistent and scalable optimisation practices.; Use data insights, to identify customer pain points in the journey. Presenting recommendations on how we can optimise in these areas.; Working cross-functionally to optimise experience during trade events and other initiatives.; Help Build, develop and manage weekly reporting on key insights and actions.

Requirements

Degree in a related subject.; Commercial & analytical mindset.; Passionate about customer behaviour, optimising online experiences and an interest in wider digital practices.; Strong data driven mindset with a sound commercial understanding.; Experience using web analytics tools, with knowledge of ContentSquare and Google Analytics preferred, though not essential.

Benefits

Own it and back yourself - Own the basics, own your role and own the result; Think without limits - Think, think fast, think fearlessly; Be relevant - Relevant to our people, our partners and the planet