Paid Social Manager

We are looking for a paid social specialist to continue their career as Account Manager. This person will play an integral role in the day-to-day running of a busy client account (or accounts). They will be required to work with the line manager to help oversee more junior team members with the overall aim of delivering flawless paid social campaigns for clients. The ideal candidate is someone with good working knowledge of paid advertising across one or more of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc). This person will also be required to develop relationships with clients, suppliers, and other stakeholders becoming a trusted voice for all things paid social.

Responsibilities

Developing comprehensive paid social media plans that align with client objectives and KPIs; Presenting proposed campaign tactics to internal and external stakeholders; End-to-end setup of paid social campaigns across relevant social platforms; Ensuring regular QA checks on campaigns; Monitoring campaign performance and pacing, troubleshooting and optimising campaigns; Producing weekly/monthly campaign performance reports and leading client calls; Writing performance commentary with insights and recommendations; Producing detailed analysis including end-of-campaign reporting, quarterly/annual reviews; Acting as key social point-of-contact for clients; Building relationships with media partners (Meta, Twitter, Snap, TikTok, Pinterest); Managing and supporting junior team members; Identifying opportunities to test and innovate in paid social; Ensuring accurate and timely fulfilment of agency finance processes

Requirements

Experience working in a digital marketing or agency-based role; Track record of working with clients or external stakeholders; Extensive experience setting up and optimising paid social campaigns across key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc); Experience planning large-scale paid social campaigns; Experience compiling detailed and insightful end of campaign reports and presentations; Knowledge of how to structure regular client review presentations (QBRs, annual reviews etc); Comfortable presenting to clients and leading calls; Collaborative, friendly, with a can-do attitude; Good working knowledge of paid advertising across one or more key social channels

Nice to have

Training certifications in any of the key platforms (e.g. Meta Blueprint); Experience across a mix of brand and direct-response objectives; Some experience line managing individuals and/or helping to train others across paid social

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Hybrid approach with teams in office around four days a week; Inclusive culture with employee resource groups and in-office events; Learning and development investment