Performance Ad Creator | 100% Remote

Foxelli brings together curious people who enjoy building brands, exploring AI and making ideas happen. Our D2C brands reach millions of customers and generate more than $20M a year. We are looking for a Performance Ad Creator who can take a product, understand why someone would want it and turn that insight into a video ad that sells. You'll own the idea as well as the execution: find the angle, write the hook and script, choose how to tell the story and produce the finished ad. You'll work with our creative lead and media buyers to learn from results and decide what to create next.

Responsibilities

Get to know the products and customers, reading reviews, exploring objections and studying existing creative to find promising angles; Develop original ad concepts for paid social, especially Meta; Write hooks, scripts, on-screen copy and calls to action in English; Produce complete ads using product footage, creator content and AI-generated assets, owning the edit, voiceover, captions, sound and pacing; Use AI throughout the workflow where it improves the result, checking product accuracy and believable visuals and voice; Create different openings and concept variations to test new messages, motivations and storytelling approaches; Review results with media buyers and use learnings to improve existing ads and develop new concepts; Review own work before submission, apply feedback and communicate clearly about progress and deadlines

Requirements

Experience creating direct-response video ads for e-commerce, with responsibility for both concept and production; Customer understanding, turning motivations, frustrations or objections into persuasive angles and clear English copy; Strong video editing and production skills (visuals, pacing, sound, text); Practical AI skills using AI image, video or voice tools in real projects; Performance thinking, understanding how watch time, CTR, conversion rate and CPA inform creative decisions; Ownership and curiosity, making independent decisions and moving work forward; Eligibility to work from one of the listed hiring countries, with availability for at least 5 hours during typical EET working hours for full-time roles

Nice to have

Subscription experience

Benefits

Full schedule flexibility in a fully remote setting; Complimentary gym memberships and company-sponsored outdoor adventures; Personal development budget; Generous paid time off, including parental leave and vacation days; Budget for home office setup; Strong company culture and network of unique individuals