Performance Marketing Director

Scopely is looking for a highly motivated Director of Performance Marketing for a new, unannounced casual mobile game to join our Performance Marketing Team in Barcelona on a Hybrid basis. The Performance Marketing team is focused on driving player growth and efficiency across various digital marketing channels.

Responsibilities

Lead the Performance Marketing team for a new casual mobile game launching; Work closely with the global game team and lead the performance marketing team for a new, unannounced title based on an IP; Lead performance marketing efforts driving global user growth and building scalable acquisition strategies from pre-launch through live operations; Develop UA strategy, methodology and processes to deliver on performance targets; Bring analysis and insight to acquisition funnel measurement, including defining KPIs and working with Analytics; Mentor performance marketing managers; Serve as key team leader offering feedback, guidance, coaching, and industry mentorship; Drive a relentless culture of experimentation on all key existing UA channels; Partner with Product, Strategic Marketing, Finance, Analytics, Marketing Creative, and Data Engineering teams; Drive deep analytical insights into campaign performance; Collaborate to enhance creative strategy, marketing technology, automation, and fraud prevention systems; Manage and optimize multi-million-dollar marketing budgets with a focus on ROI and long-term player value

Requirements

Fluent in English; 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps; 4+ years of people management experience, with a track record of building and leading high-performing teams; Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting; Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.); Demonstrated expertise in launching and scaling new products; Strong leadership, communication, and stakeholder management skills; Demonstrated ability to effectively manage and optimize multi-million dollar acquisition budgets across multiple channels; Demonstrated ability to drive major incremental volume & returns from improvements in automation, marketing tech stack, fraud prevention, or analytics

Nice to have

experience with match-3, puzzle or other casual mobile games